Small Business Stories – Pick of the Week June 17, 2017

4 Ways Small Businesses Can Master Marketing

Entrepreneur By: Haijian Hu [caption id="attachment_5339" align="alignnone" width="822"] Image credit: Shutterstock[/caption] We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn [...]

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VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model

99.5 % of the time your customers is not ready to buy from you.  Marketing during this window is generally unproductive.  In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model. [embed][/embed] Related Posts: How to Find a Viable Customer and How [...]

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Small Business Stories – Pick of the Week June 10, 2017

25 Ways to Market Your New Business on Little or No Money

Entrepreneur By: Guy Sheetrit [caption id="attachment_5343" align="alignnone" width="822"] Image Credit: Getty Images[/caption] If you've been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to do with [...]

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How to Avoid Cognitive Tunneling and Respond Better under Stress

Cognitive tunneling is one of the principle causes of accidents that involve human error. Cognitive tunneling is the mental state in which your brain focuses on one thing, and as a result, it does not see other relevant data. This perceptual blindness causes our attention to miss even the most obvious clues to the problem that are right in front [...]

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