Is Your Business Persona Aligned for Success

As we discussed in a previous post, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this sudden desire to start a business as [...]

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The Anatomy of a Business Owner

Inside every small business are 3 personas, each competing for time as the leader. The three personas are the technical (workers), president (inwardly focused), and chief executive officer (outwardly focused). To succeed, a business must possess all three personas. The technical persona is about the present and doing the work. The president persona uses the past to find trends and improve [...]

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What I Leaned from the Food Network

The other day I was watching a cooking show with my wife, Kim, and it dawned on me that what I was watching was a teachable moment for small business owners. On the show, there are a bunch of renowned chefs showing you step by step how to make one of their signature dishes. At the end of the demonstration, they [...]

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The Art Of One-Downing the Competition to Improve Sales

I recently went T.V. shopping with my son, Josh. What never ceases to amaze me is the fact that every brand seems to be one-upping the competition. I remember when plasma T.V.'s were all the rage. That fad met hit a dead end quickly and hardly anyone even makes a Plasma T.V.'s anymore. Yet at the time, it was a hot [...]

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