How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

Click here is discover the three content marketing goals and how they apply to your goals »

Small Business Advice – Pick of the Week February 17th, 2018

This week’s top stories include small business advice covering the following four topics:

– 5 Common Mistakes Entrepreneurs Make When Starting a New Business
– The Most Effective Way to Sell, According to Research
– 4 Reasons Why You Must Build An Email List
– How to Create Personalized Lead Nurturing Drip Campaigns

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

Click here to read this weeks small business stories »

Small Business Advice – Pick of the Week February 10th, 2018

This week’s top stories include small business advice covering the following four topics:

– This 1 Secret Weapon Helps Successful Entrepreneurs Rise To The Top
– Why pay for Office and Photoshop when you can get these alternatives for free?
– 12 Common Social Media Mistakes You Need to Avoid
– 3 Actions Smart Entrepreneurs Never Take (and 5 They Do)

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

Click here to read this weeks small business stories »

Confused about content marketing? Here is what you need to know.

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

Click here to see what you should expect from a content marketing strategy. »

Small Business Advice – Pick of the Week February 3rd, 2018

This week’s top stories include small business advice covering the following four topics:

– 5 Ways Personalization and Segmentation Are Changing Email Marketing
– How to Decide on the Right Social Channel for Your Brand
– Cornerstone Content: A Foundation for Content Marketing
– How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

Click here to read this weeks small business stories »