How to Find Out if You Have Enough Money to Buy a Franchise

Guest post by: Cindy Rayfield franchise consultant with FranNet. Cindy is a SCORE colleague and a serial entrepreneur.  We are super fans of each others work and sit on a panel at the U.S. Air Force Academy each month to help transitioning service members interested in entrepreneurship understand their options.


As I work with my franchise clients, I need to know what [...]

Read more »

Be Unpredictable to Drive the Competition Crazy and Make Huge Profits

When assessing one’s business competition, we often look at their strengths and weaknesses and attempt to predict how they will respond to various situations. Based on this information, we design a plan to deal with the competition. Yet, what happens when the competition acts in unpredictable ways? Field Marshal Erwin Rommel was one of Germany's most decorated officers. Why? Because his [...]

Read more »

Is Social Media Really a Better Marketing Strategy than Email Messaging?

Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to grow my email subscribers could [...]

Read more »

How to Make the Most of Equity Financing

Basically, there are two ways to fund a new business: debt and equity. Debt, commonly thought of as a loan, requires that the borrower/guarantor has an adequate cash flow or has enough unencumbered liquid assets to pledge as collateral. This collateral covers the debt's principle and any liquidation costs and discounts in the event that the borrower cannot make the agreed [...]

Read more »

The Big Difference Solution-Selling Can Make

At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing an offering to fit an individual [...]

Read more »