Affordable Loss Principle – Reaching Markets with Minimum Resources

Previously, we looked at how the startup landscaped has changed and that even though effectual reasoning is required by most startups, most business advice is still based on causal reasoning. In the next three posts, let's explore the three principles practiced by founder entrepreneurs and how these principles will lead to the successful launch of your business. Manager entrepreneurs use their [...]

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How Your Reasoning Skills Can Affect Your Business Success

Previously, we looked at how the startup landscaped has changed and why we keep getting the same old advice. Now let's explore how the reasoning style of the manager entrepreneur, with their predominantly causal reasoning, approaches a business startup very different from the founder entrepreneur, who approaches a startup business primarily with effectual reasoning.

Causal Reasoning

Causal reasoning is the domain of [...]

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Why The Business Planning Advice You Have Received Is Probably Stale

As we discussed in a previous post, the startup landscape has changed in recent years and more businesses can be bootstrapped than in the past. As a result, there has emerged greater differentiation between businesses that need large upfront capital infusions and those that can be bootstrapped. This essentially has created two types of entrepreneurs, each with different reasoning [...]

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Mastering the Three Engines of Growth

When it comes to growing your business, there are three essential engines of growth:

1. Paid Engine of Growth: Most entrepreneurs consider this the only engine of growth. Often this takes the form of paid ads on websites or advertising on T.V. to attract lots of eyeballs to your product or service. The more targeted the service is to [...]

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