A College Degree and Entrepreneurship in the Millennial Generation

Recently, I was speaking at a local community college about the value of an entrepreneurial mindset. While there, one student asked me,

How important do you think a college degree is to becoming a successful entrepreneur?

The question was a bit awkward since I was the guest speaker with no college education and here were a bunch of young adults [...]

Read more »

Small Business Stories – Pick of the Week April 22, 2017

You're Not Crazy: Trading Your Six-Figure Job for Entrepreneurial Freedom Is the Right Move

Entrepreneur By: Jacob Warwick [caption id="attachment_4932" align="aligncenter" width="822"]Man Looking out window Image Credit: Jetta Productions - Getty Images[/caption] Entrepreneurialism defies human instinct, yet it’s addicting. Once you get just a taste of what life can be like with a future built on [...]

Read more »

How to Make the Most of Networking Events

Over the past several months, I have attended dozens of networking events and what strikes me most is the lack of real understanding of how effective networking works. Many businesses think networking is just meeting people. Networking is much more than just meeting people and exchanging business cards! A properly constructed networking plan can lead to phenomenal business success. Yet, [...]

Read more »

Your Corporate Culture Defines Your Success

The culture that a company embraces can say a lot about the eventual success of a company. In a study performed by sociologists James Barron and Michael Hannan, they tracked the culture of 167 Silicon Valley startups over an extend period of time. The study identified five primary cultures embraced by most startups.

Engineering Model

This model was the most common model [...]

Read more »

Effective Interruption Marketing Strategies

Interruption marketing is the practice of inserting ads or promotions that disrupt a person’s activity. For televised events, shows are typically designed to attract a specific audience demographic. Football for men and soap operas for stay-at-home women are a few examples. Advertisers who want to promote their business select a show that matches their audience’s demographic and periodically force the viewer [...]

Read more »

Small Business Stories – Pick of the Week April 8, 2017

Freelancing: How Value Propositions Can Work for You.

Business 2 Community By: DeJi Atoyebi [caption id="attachment_4836" align="aligncenter" width="1024"]Value Proposition CREDIT: Getty Images[/caption] Freelancing is no walk in the park; there are tons of difficulties to grapple with. First, is usually the problem of stabilizing income when starting out, followed by difficulties in staying productive, managing finances, [...]

Read more »

How Your Confirmation Bias Is Stifling Your Business Success

A confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms to one's preexisting beliefs or hypotheses, while giving disproportionately less consideration to alternative possibilities. A conformation bias is a type of cognitive bias and a systematic error of inductive reasoning. People display this bias when they gather or remember information selectively, [...]

Read more »