The Rule of Seven

Rule of 7The Rule of Seven was postulated by a marketing expert by the name of Dr. Jeffrey Lant. The rule states that to penetrate the buyer’s consciousness and therefore make any significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period. While the exact number may vary from person to person, the message here is that marketing is an ongoing process. In order for your message to be successful you have to repeat it over and over. Many marketers simply try to contact a customer once or perhaps twice a year hoping to land that contract, but the rule of seven implies that at this periodicity of contact, your efforts are just part of the background noise. Do you follow the rule of seven with your potential customers?

Don’t forget to sign up for our free daily email delivery so you can get future inspirational blog posts delivered directly to your email each morning.

Follow us on Twitter @SteveImke

Leave a Reply

Your email address will not be published. Required fields are marked *