Coming Up with New Ideas

The task of generating new ideas through the Business Model Canvas exercise should not be left to creative thinkers alone. Moreover, you should not only assemble a team of experts but instead assemble a team of diverse individuals.

To increase your team’s diversity, include:

  • People from various business units
  • People of different ages
  • People with different areas of expertise
  • People with various levels of seniority
  • People who have different backgrounds
  • People from a variety of cultures

What does your creative team look like?


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