Small Business Stories – Pick of the Week December 31 2016

Niche vs General Marketing: What’s the Difference?

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By: Jessica Mehring

Let me ask you a serious question. Do you want to compete with Walmart? My guess is no. Not many businesses try to compete with Walmart. Walmart stores have everything under the sun, for every kind of person … at the lowest possible prices. Successful businesses – especially successful small businesses – usually don’t compete with the Walmarts of the world. Instead, they zero in on a target buyer, create offerings for that specific type of person, and market and sell those offerings in a very targeted and strategic way. Read the full story

Bootstrapping the Smartest Way

By: Aytekin Tank

When I started my company 10 years ago, I knew it was going to be a long journey. It took three years for our product to generate enough revenue to sustain the company on its own. Those were the most challenging years, since I needed to a sustainable revenue stream to pay the bills and my employees. The approach I took to sustain my bootstrapped company not only paved the way to success, but it also helped me understand the market in unique ways.  Read the full story

What Is Inbound Marketing?

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By: Carlos Scarpero

Have you noticed that your advertising efforts aren’t as effective as they used to be? Well, there’s a reason for this. Consumers and businesses are getting burned out from ads. According to Hubspot, 86% of people skip TV ads and 44% of direct mail is never opened. Even worse for marketers, over 50% of Americans are on the Do Not Call List! These stats are from 2011. I bet it’s even worse today! So, what’s the alternative? The answer is inbound marketing. But, what the heck is inbound marketing anyway? Read the full story

How to Turn Your Hobby into a Profitable Business Venture

By: Larry Alton

Do you have a life skill that you’re currently only using in your free time? Though you may assume it’s only suitable as a hobby, there’s a chance you can monetize it and turn your talent into a money-making business venture. That’s if you know what you’re doing, of course. How to monetize your hobby Hobbies that could potentially be monetized and turned into businesses include painting, woodworking, baking, web design, dog training — literally anything that provides value to others.  Read the full story

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