Small Business Stories – Pick of the Week April 8, 2017

Freelancing: How Value Propositions Can Work for You.

Business 2 Community
By: DeJi Atoyebi

Value Proposition
CREDIT: Getty Images

Freelancing is no walk in the park; there are tons of difficulties to grapple with. First, is usually the problem of stabilizing income when starting out, followed by difficulties in staying productive, managing finances, efficiently handling workload, scaling the business, and more. Much of the hassle is, however, linked to income-related issues. Despite the many challenges, however, the freelance life is worth striving for. In this article the author will give examples of how the right value propositions can work for you. Read the full story

Related: Value Proposition White Paper

Using Videos in Your Content Marketing Isn’t as Expensive as You Think

Business 2 Community
By: Elizabeth Kabulski

Video On A Mobile DeviceIf you’re reading this post, chances are you’re involved in content marketing. Because content marketing is no longer a shiny, new concept there’s quite a lot of information, numerous strategies and untold opinions on it. There are also a rather large number of myths about content marketing too. Among those many myths, is this one: ‘video content is just too expensive’. Well, we’re here to explain how that myth came about and how it simply isn’t true. Read the full story

Related: How to Write a Simple Sales Hook Video

10 Affirmations Successful Entrepreneurs Repeat Every Single Day

By: Jeff Haden

CREDIT: Getty Images

Businesses are based on actions, not on thoughts — yet the thought always comes before the deed. Achievement starts with an idea, a perspective, a point of view, or even just an attitude. Here are some of the things successful entrepreneurs say to themselves every day, because these statements help them do the things that lead to even greater success. Read the full story

Related: Don’t Innovate, Just Execute Better

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

By: Lee Frederiksen

PeopleEveryone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? Read the full story

Related: Brand Awareness White Paper

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