Small Business Stories – Pick of the Week April 29, 2017

Business Plans vs. Business Models – When No Plan Survives First Contact With Customers

Inc42
By: Steve Blank

Business Model vs Business PlanI was catching up with an ex-graduate student at my favorite coffee place in Menlo Park. These guys had spent 4 months writing a 60-page business plan with 12 pages of spreadsheets. It was an exquisitely crafted plan. The problem was that two weeks after they got out of the building talking to potential customers and users, they realized that at least 1/2 of their key assumptions in their wonderfully well-crafted plan were wrong.  Here is why a business is different than a business model. Read the full story

Related Paper: New Small Business Manifesto – Why a Business Plan is often the wrong answer

10 Ways to Know If You’re a True Entrepreneur

Inc.
By: Andrew Thomas

CREDIT: Getty Images

Life is too short to sit at your job wondering if you have what it takes to start the business or organization you’ve always wanted. If you have an idea, or a passion, and you’re not sure if you’re ready to go for it, this list of affirmations will help confirm what you already know deep down inside: you are ready to be an entrepreneur. Read the full story

Related Book: Entrepreneur BrainThe entrepreneur looks at the same information as the masses but sees something quite different and therefore approaches life from a completely different prospective. The Entrepreneurial Brain compares how entrepreneurs and the the masses look at things like work, money, friends, education and even risk quite differently. By recognizing and adopting more entrepreneurial ways of thinking the reader will come away with a more complete awareness of the views and attitudes that make for successful entrepreneurs. The book The Entrepreneurial Brain is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve greater business success.

Read This Before Giving up on Content Marketing

Business 2 Community
By: Nelson Vauxhall

Dont Give UpIn my work as a freelance content creator, I find that most companies that are using content marketing tend to land within three different categories:

  1. Companies that give up on content marketing after a few months because they don’t see an immediate ROI
  2. Companies that are not seeing a ROI but keep spinning their wheels
  3. Companies that are using content marketing and absolutely killing it

The companies that are killing it with content marketing and the ones that aren’t are separated by one simple thing.  Read the full story

Related Post: VARK – Why Your Content Marketing is Falling on Deaf Ears

Small Business Branding for Online Entrepreneurs

By: Connie Ragen Green

When It Comes to Small Business Branding, You Are Your Brand. Customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you.  Read the full story

Related Paper: Brand Awareness – free and low cost ideas


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