Small Business Advice – Pick of the Week September 30th, 2017

This week’s top stories include small business advice covering the following four topics:

  • How to Create a Marketing Funnel That Will Increase Sales and Profits
  • How to Hire a Social Media Partner: 15 Questions to Ask
  • 7 Steps to Quickly Becoming an Influential Expert in Any Field
  • 14 Proven Ways to Improve Your Communication Skills

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

How to Create a Marketing Funnel That Will Increase Sales and Profits

By: Susan Gunelius

Image credit: g-stockstudio | Getty Images

It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion funnel, which provides consumers with small actions that lead to a purchase.

What types of content and messages can be used to successfully move consumers through the marketing funnel? There isn’t a single recipe for success, but there are some proven strategies that can work for you.  Read the full story

Related Post: New Rules of Marketing and Sales

How to Hire a Social Media Partner: 15 Questions to Ask

Business 2 Community
By: Emily Sidley

geralt / Pixabay

Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business, so it’s not surprising that so many companies are ready to invest in social channels as a way to reach consumers. However, many organizations are too busy doing what they do best to focus on bringing social media marketing into the fold; instead, they outsource their social media management to outside firms.

How do you know what to look for in a social media partner? Here are 15 questions to ask any agency you consider hiring to manage your social channels. Read the full story

Related Post: Is Social Media Really a Better Marketing Strategy than Email Messaging?

7 Steps to Quickly Becoming an Influential Expert in Any Field

By: Josh Steimie

Image credit: Pixelfit | Getty Images

Developing highly influential work is a process that can be mastered. Not only mastered, this process can be replicated again and again.

According to the number one writer on in 2016, Benjamin Hardy, “You first need to know what your objective is. Once you know that, you need to know who is currently accomplishing your objective at the top of the game.”

Additionally, best-selling authors Jeff Goins and Shane Snow explain that you must learn how to “get into the door” and mimic your mentors. Once you master these simple basics, reaching millions of people through your work can happen very quickly. Read the full story

Related Post3 Free Ways to Boost Your Word-Of-Mouth Marketing

14 Proven Ways to Improve Your Communication Skills

By: Deep Patel

Image credit: Vgajic | Getty Images

Successful leaders are able to meaningfully communicate with others.

Steve Jobs inspired his employees to strive for perfect hardware products. Jack Welch mentored the senior leadership team of GE to new heights. Jeff Bezos is known for articulating the Amazon ethos clearly to employees and the world. All of these leaders possess outstanding leadership skills.

Here are 14 ways you can improve your communication skills in order to become a more effective leader.  Read the full story

Related Book: Messages From Successful Entrepreneurs is a wisdom-packed book that was written for the entrepreneur looking for inspirational ideas used by highly successful entrepreneurs to re-energize their business. The book uses stories from 32 of the worlds most successful leaders to dramatize pivotal business lessons every entrepreneur should consider implementing in their own business.

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