Small Business Advice – Pick of the Week October 21st, 2017

This week’s top stories include small business advice covering the following four topics:

  • Get To The Point! What Does Your Business Do?
  • Win Like A Targaryen: 10 Businesses You Can Start for Free
  • Are You a Pawn in Starbucks’ Brilliantly Simple Marketing Scheme?
  • The Most Common Mistakes Sellers Are Making in Today’s Business for Sale Marketplace

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


Get To The Point! What Does Your Business Do?

Entrepreneur
By: Tim Denning

Image credit: asiseeit | Getty Images

Another day, another pitch from an entrepreneur. The ones who go somewhere all have one thing in common: They get to the point.

If you can’t explain your business in a few minutes, then you’re probably going to struggle. The success hack that works is to get to the point!

Life is precious, and so is our time. We don’t have two hours to listen to your long-winded pitch and see 56 Powerpoint slides with size 12 Times New Roman font. Get to the point, squire! Here’s how to get to the point and tell me succinctly what your business does. Read the full story

Related Post: How to Create a WOW Statement

Win Like A Targaryen: 10 Businesses You Can Start for Free

Entrepreneur
By: Murray Newlands 

Image credit: Helen Sloan | HBO

To win like a Targaryen in the famous Game of Thrones series, you need to be strong and think tactfully. You need to be able to know when to work hard and when to work intelligently. Starting a business is not an easy task, and doing it for free is even harder. That said, there are now numerous ways you can get setup without spending a cent.

In this article, I’ve highlighted the top 10 business idea you can start for free to win like a Targaryen without investing a huge amount of time and effort. Read the full story

Related PostIs Your Business Persona Aligned for Success as a Business Owner


Are You a Pawn in Starbucks’ Brilliantly Simple Marketing Scheme?

Business 2 Community
By: Patrick Antinozzi

Engin_Akyurt / Pixabay

It happens nearly every week. As I scroll through my social media feeds, and swipe through an endless lineup of stories, that all-too-familiar green and white coffee cup pops into view. Starbucks has done it again. They’ve hilariously, and permanently, screwed up my friend’s name and plastered it all over their morning cup of joe. Aaron? Nah, that’s clearly Airinn. Madalyn? You look like a Mad-Alien. Emily? More like ENEMA, LOL. It doesn’t matter how simple your name is, or how clearly you pronounce it to your Starbucks barista, they will find a way to write something ridiculously incorrect on your cup before they give it to you. And what happens next? Read the full story

Related Book: Practical Marketing ConceptsPractical Marketing Concepts For Your Small Business is a wisdom-packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The author has distilled a lifetime of business marketing content that every entrepreneur should consider applying to their business. Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.

The Most Common Mistakes Sellers Are Making in Today’s Business for Sale Marketplace

Inc.
By: Bob House

CREDIT: Getty Images

Small companies are changing hands at a brisk pace in the business-for-sale marketplace. Yet, some owners are still finding it difficult to close deals — not because of external factors like rate hikes or economic conditions, but because of self-inflicted mistakes that send buyers running for the hills.Read the full story

Related Post: Business Valuation – 6 valuation methods


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