This week’s top stories include small business advice covering the following four topics:
- Can Your Small Business Benefit From YouTube Marketing?
- Why Lowering Your Prices is Not The Answer
- The Best Digital Marketing Tools On the Web
- 5 Mistakes Sabotaging Your Content-Marketing Success
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Can Your Small Business Benefit From YouTube Marketing?
Business 2 Community
By: Ann Gotter
Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. While YouTube isn’t the first site that I recommend brand new businesses get on, I recommend that most of my clients (both B2C and B2B) try to get on YouTube within the first six months to a year, after building up their site and the social media sites users are most likely to flock to first. Then, businesses have an established following to share their videos to, and a whole new platform of potential users waiting to discover them. In short, small businesses can benefit immensely from YouTube marketing even if you have no experience with video creation. In this post, we’ll explain why and give you what you need to get started. Read the full story
Related Post: Is It Time to Create Your Own Channel?
Why Lowering Your Prices is Not The Answer
Business 2 Community
By: Uwe Dreissigacker
Thinking of attracting more customers through lowering the price point of your goods or services? You may think this will entice new faces to come and make that purchase you hope for. This is not always the best solution to your problems though. Read the full story
Related Book: Pricing is one of the most unsung elements of marketing. Practical Guide to Understanding Your Pricing Options teaches the reader how to price their products or services strategically. By implementing the suggestions in this book, the reader will be able to use pricing to not only encourage customers to buy but to maximize their profit margins. This book is broken into 3 parts. In the first part, “Pricing Strategies,” the author describes 14 pricing strategies to drive specific customer behaviors such as building customer loyalty, ensuring more consistent business cash flow, and encouraging customers to buy in larger quantities. Part two, “Pricing Concepts,” looks at such concepts as price elasticity and pricing at the margins so a business has the tools to maximize its profit margins. The final part, “Behavioral Economics,” introduces the reader to customer psychology. For example, this section looks at how customers have an irrational, yet predictable reaction to free products, decoy prices, and fear of loss. Practical Guide to Understanding Your Pricing Options is a concise and easy to read guide packed with solid advice that will help the reader implement pricing strategies to achieve specific business objectives.
The Best Digital Marketing Tools On the Web
Business 2 Community
By: Ryan Shelly
Having the right tools for the job is essential to success. But how do you know which tools are right for you? There are hundreds if not thousands of digital marketing tools available online. Each of them aims to solve one or many pain points marketers, and business owners face. But not all of these tools live up to their hype! In this weeks video, I share some of what I consider to be the best digital marketing tools available online today. Read the transcript and watch the Video
Related Paper: Brand Awareness – free and low-cost ideas
5 Mistakes Sabotaging Your Content-Marketing Success
By: Sam Oh
They say that content marketing is king. Personally, I feel like it’s more of a benevolent dictator because in reality, if you are running a business without a content marketing strategy, it’s doomed to fail. Regardless of the quality of your products, the skill of your employees or your advertising savvy, without content, you have nothing. And unfortunately, just because content marketing may be a benevolent dictator does not mean it is a perfect dictator. Content marketing can be an incredibly frustrating and challenging task at times, and quite frankly, most marketers have no idea how to properly market their content. Read the full story
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