Small Business Advice – Pick of the Week November 18th, 2017

This week’s top stories include small business advice covering the following four topics:

  • The 1 Question That Can Trigger an Avalanche of New Business
  • 5 Surprisingly Simple Suggestions to Grow Your Business in the Gig Economy
  • 10 Tips to Make Your Crowdfunding Campaign a Success
  • Want to Absolutely Crush Your Competitors? It Starts With Market Intelligence (This Solution Can Help)

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


The 1 Question That Can Trigger an Avalanche of New Business

Inc.
By: Steven Strauss

CREDIT: Getty Images

Can one sentence really create an avalanche of new business? Yes.

I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with my madcap entrepreneurial father who used Brainiac Marketing to grow a single carpet store into a California floorcovering behemoth. He tried every marketing trick under the sun back then — sidewalk sales, television ads, elephants (don’t ask), everything.

There is one method, indeed one simple sentence, that trumps them all, that can make all the difference. Read the full story

Related Post: Word-Of-Mouth Marketing

5 Surprisingly Simple Suggestions to Grow Your Business in the Gig Economy

Inc.
By: Adele Cehrs

CREDIT: Getty Images

While some pine for the security of a full-time job with benefits, you may see the gig economy as a golden opportunity to do things your way, on your own time, preferably in your pajamas, and exercise complete control over your business.

So what steps should you take to build the career, and ultimately, the life you’ve always dreamed of? Four entrepreneurs share insights from their new books to help you along the way.  Here are 5 surprisingly simple ways to grow your business in the gig economy. Read the full story

Related Post: How Amazon’s Alexa is the Flint that Will Spark a Business Revolution

10 Tips to Make Your Crowdfunding Campaign a Success

Entrepreneur
By: John Boitnott 

Image credit: izusek | Getty Images

Nearly every startup these days will consider crowdfunding at some point on their journey as a potential means of securing funding. Maybe you’re burning rapidly through small bank loans, your own savings, or “family and friends” funding—and you’re ready to see what the crowd thinks.

One of the reasons why this is a good idea is that you’ll get a better picture of what your potential customer looks like. You’ll be able to gauge interest. You’ll know for the future who likes your product and who’s willing to pay. That type of information can go a long way towards helping you convince bigger investors that your product has merit down the road.

However, bear in mind that an inspiring or groundbreaking idea, service or product doesn’t guarantee crowdfunding results. You need to sell yourself in order to get people on your side. Follow the ten tips in this article to maximize your crowdfunding results. Read the full story

Related Post: Crowdfunding  – Process Overview

Want to Absolutely Crush Your Competitors? It Starts With Market Intelligence (This Solution Can Help)

Inc.
By: Tom Popomaronis

CREDIT: Getty Images

With so many channels available for people to find your site or brand (e.g, search, display ads, social, etc.), you just can’t throw money at the wall and hope what you’re doing is sticking, especially today. Sure, you can (and should) continue to experiment, but you have to figure out where the bulk of your traffic actually comes from and tactfully measure ROI. Doing so correctly will provide actionable insights that support where you should invest, re-invest, what has the best odds of working, and which channels you need to continue monitoring.

The same applies when scoping your competitors. To do that, you need a trusted standard and SimilarWeb is about as good as it gets. Read the full story

Related Post: How Deep Is Your Audience?


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