Small Business Advice – Pick of the Week December 2nd, 2017

This week’s top stories include small business advice covering the following four topics:

  • 6 Fantastic Free Tools For Powerful Content Marketing
  • The Best Way to Get New Customers
  • Tips For Finding The Right Small Business Consultant
  • Influence: The 4-Step Process for Selling Anything to Anyone

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

6 Fantastic Free Tools For Powerful Content Marketing

We are Social Media

Every successful online marketer will have an arsenal of weapons to call upon to optimise their output, and the six tools I present to you today have been tried and tested by my experienced team. We’re always on the lookout for nifty ways to ensure we make the most of every single word, and these freebies help us to consistently create high-quality content on a wide variety of subject matters. Read the full story

Related: VARK – Why Your Content Marketing Is Falling on Deaf Ears

The Best Way to Get New Customers

Business 2 Community
By: Brian Sutter

Every business wants new customers. Usually, many more new customers. But you have to get them cost-effectively. And the new customers have to be good customers, too. Overpaying for low-value, high-maintenance customers isn’t worth the effort. Of course, there are many ways to get new customers. There are at least a dozen advertising channels, then there’s social media, events, partnerships and more. But maybe you don’t need all that. Maybe you only need to focus on the best way to get new customers. The one strategy that’s so effective that if you got it right, you could almost eschew all other strategies? Read the full story

RelatedNew Rules of Marketing and Sales

Tips For Finding The Right Small Business Consultant

The Startup Magazine

Image Credit: flickr

Far too many people in the small business world are too timid to ask for help when needed. It’s in the nature of the entrepreneur to be something of a risk taker. If you start a company, it’s essentially your baby. As such, you likely have an exact idea of how you want to “raise it”. That said, it’s rare to naturally know everything about helping a business flourish. It’s sometimes necessary to consult with others that may be more experienced. But how do you know where to turn?  Read the full story

Related: Serial Entrepreneur or Serial Starter? – That is the Question

Influence: The 4-Step Process for Selling Anything to Anyone

By: R. L. Adams

Image credit: Johner Images | Getty Images

Influence is described as “the capacity to have an effect on the character, development, or behavior of someone or something.” However as subtle as some forms of influence might seem as they appear in both verbal and non-verbal cues, the ability to have influence over someone, especially in the area of sales, can quite literally transform your business and your finances.  Read the full story

Practical Sales IdeasRelated Book“Practical Sales Ideas For Your Small BusinessProven Techniques To Close More Deals and Delight Your Customers” is a wisdom-packed book that was written for the entrepreneur looking for ideas and tactics to improve sales. Weather selling face to face or online the reader will discover tips and tricks to close more deals. Sales are built on relationships and the author has created bite-size nuggets of sales knowledge the reader can easily apply. As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled critical business sales lessons designed to make the customers fall in love you and your product or service. Practical Sales Ideas For Your Small Business is a concise and easy to read guide packed with solid advice that will help you convert leads into customers.

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