Small Business Advice – Pick of the Week December 30th, 2017

This week’s top stories include small business advice covering the following four topics:

  • 9 Examples of How to Write Product Descriptions that Sell – Ecommerce Copywriting
  • On-page SEO for eCommerce: How to optimize your online store
  • 5 Tactics You Must Remember If You Want Your Startup to Grow Sustainably
  • Top 5 Digital Marketing Predictions for 2018

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


9 Examples of How to Write Product Descriptions that Sell – Ecommerce Copywriting

www.shopify.com
By: Henneke Duistermaat

It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it wrong? Because product descriptions need to sell your products. Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell. Read the full story

Related: How to Write a Sales Page

On-page SEO for eCommerce: How to optimize your online store

blog.boldcommerce.com
By: Bill Widmer

If your site isn’t optimized for search, you’re leaving traffic and money on the table. In this post, you’ll learn everything you need to know to optimize your online store today. I’ll walk through it step-by-step so you can implement all these changes in the next 2-3 hours. Let’s get started! Read the full story

Related: How to Drive Growth by Correctly Targeting Traffic

5 Tactics You Must Remember If You Want Your Startup to Grow Sustainably

Inc.
By: Craig Bloem

CREDIT: Getty Images

I’ve been interested in building things for as long as I can remember. I’ve founded several companies, and the last startup I co-founded, Performable, was successfully sold to HubSpot. So I know how hard it is to get a business off the ground; it’s crazy, chaotic, terrifying, and exciting — all at the same time. But before I started my first company, there was a lot I didn’t know. Here are five key things I wish I had known. Read the full story

Related: Don’t Innovate, Just Execute Better

Top 5 Digital Marketing Predictions for 2018

Business 2 Community
By: Navneet Kaushal

Today, we’re going to cover the Top 5 Digital Marketing Predictions for the upcoming 2018. Some of them might be things that you, too, have expected. And some of them might be unexpected for you. In any way, make sure you take advantage of each (or at least some) of them early on. Otherwise, you risk missing out on a trend. So, without further ado, let’s begin with our list. Influencer Marketing Although Influencer Marketing is not something new, most businesses out there haven’t yet tapped into Read the full story

Related: The Big Difference Solution-Selling Can Make




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