Small Business Advice – Pick of the Week January 20th, 2018

This week’s top stories include small business advice covering the following four topics:

  • 12 Ways to Become Insanely Good at Content Marketing
  • The Most Important Factor in Closing a Deal: 3 Ways Modern Sales Pros Build Trust
  • Finally Starting Your Business This Year? Here’s Your Ultimate 12-Point Checklist
  • 3 Core Sales Funnels to Fuel Your Quest for Online Income

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


12 Ways to Become Insanely Good at Content Marketing

Business 2 Community
By: Shannon Willoby

Content Marketing
Image Credit: Pixaby

You’ve got a blog, an email-subscriber list a mile long, and you UTM all of your social media content because this ain’t your first content marketing rodeo. But this isn’t enough for you anymore. No, now you’re ready to refine your strategy, stay current on new tools and trends, and analyze your results with a more discerning eye.

Well, I applaud your initiative and present you with 12 ways small business owners can turn into serious content marketers. Read the full story

Related Book: Practical Marketing ConceptsPractical Marketing Concepts For Your Small Business is a wisdom-packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The author has distilled a lifetime of business marketing content that every entrepreneur should consider applying to their business. Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts

The Most Important Factor in Closing a Deal: 3 Ways Modern Sales Pros Build Trust

Inc.
By: Jeff Haden

CREDIT: Getty Images

Great salespeople close more deals. But finalizing the sale comes at the end of the process.

And you’ll never get to that point in the sales process if you don’t start by building trust, especially since trust is the biggest factor buyers consider. So how do you create an atmosphere of trust with potential customers — and with current customers? Read the full story

RelatedWhere Do You Rank in Trust in Advertising?

Finally Starting Your Business This Year? Here’s Your Ultimate 12-Point Checklist

Inc.
By: Leigh Buchanan & Sheila Marikar

CREDIT: Getty Images

You’ve had the idea for a while. Now is the time to act. This startup guide will get you up and running fast. Read the full story

Related: Test your Leap of Faith Assumptions from the Free Strategic Planning Using The Business Model Canvas Audio Course

3 Core Sales Funnels to Fuel Your Quest for Online Income

Entrepreneur
By: R. L. Adams

Image credit: Shutterstock

One of the most crucial components of any business is the sales funnel. Sales funnels are simply automated selling machines. They’re used to help autopilot the process of taking someone from a prospect to a buyer.

They’re integral in allowing you to make money online, even while you sleep. Sounds simple and straightforward right? Well, it’s anything but that. Sales funnels are complex and intricate systems.  Read the full story

RelatedHow to Drive Growth by Correctly Targeting Traffic

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