Small Business Advice – Pick of the Week January 27th, 2018

This week’s top stories include small business advice covering the following four topics:

  • Where Social Media is Headed in 2018
  • 31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline
  • I Left My Corporate Job-and Discovered This 1 Surprising Downside
  • Before You Try to Scale Your Business, Pay Attention to These 4 Red Flags

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


Where Social Media is Headed in 2018

Business 2 Community
By: Susan Friesen

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well.  Read the full story

RelatedIs Social Media Really a Better Marketing Strategy than Email Messaging?

31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker
By: Tom Whatley

In this mega guide, I’ll break down 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately.  Why am I sharing this? Because as a solo-founder, I wear many hats. Two of which are currently sales and marketing. While this may seem laborious, it gives me tremendous power over revenue.

In this article, you’ll learn 31 lead generation techniques across 17 categories to fill your own sales pipeline and build career-changing relationships that last forever. Read the Full Story

Related Book: Business Planning BookThis is not another business book designed to help entrepreneurs write a business plan. The focus of Everything You Wanted To Know About Business Planning But Were Afraid To Ask is to convey all the business wisdom entrepreneurs need to Know BEFORE they sit down to write their business plan. Readers will learn:

  • What factors to consider before they start
  • The vocabulary and federal acronyms used in the business world
  • How to define the right business and economic models for their business
  • How sales tax and income tax really work
  • How their credit score is computed and what they can do to improve it
  • About business risks and how to minimize them
  • How to benchmark their financial projections against other existing businesses
  • How to fund their business even when the bank says no
  • How different customers think so the reader can market to them better
  • About basic business management structures
  • The seven most common formation errors when starting a new business
  • How to get the most out of employees

As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of wisdom that every new entrepreneur should consider before they sit down to write their first business plan.

I Left My Corporate Job-and Discovered This 1 Surprising Downside

Inc.
By: Scott Mautz

CREDIT: Getty Images

Having left the rat-race for what was for me a more independent and impactful existence as an entrepreneur, I’ve found the flexibility in my life intoxicating, discovered that meetings sucked my time, productivity, and soul more than I realized. But there’s one other thing I didn’t expect. Read the full story

RelatedBusiness Ownership Changes the Entire Family
RelatedSomething Never Taught in an MBA Program

Before You Try to Scale Your Business, Pay Attention to These 4 Red Flags

Inc.
By: Chistina Nickolson

CREDIT: Getty Images

Are you ready to scale your business? If you’ve been planning to grow, but haven’t thought through how it affects every aspect of what you do and how you do it, you may need to take more time to plan and prepare. Scaling your business is about being able to handle the workload you’re receiving, including the pressures that come with it. Read the full story

RelatedGain Traction First, Then Scale


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