Small Business Advice – Pick of the Week February 3rd, 2018

This week’s top stories include small business advice covering the following four topics:

  • 5 Ways Personalization and Segmentation Are Changing Email Marketing
  • How to Decide on the Right Social Channel for Your Brand
  • Cornerstone Content: A Foundation for Content Marketing
  • How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.


5 Ways Personalization and Segmentation Are Changing Email Marketing

Business 2 Community
By: Kim Courvoisier

email
Image Credit: Pixabay

In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. There’s no question, there’s a lot of power behind personalization and segmentation. In this post, we’ll look at five ways it’s changing email marketing. Read the full story

RelatedSales Acceleration Emails

How to Decide on the Right Social Channel for Your Brand

WebProNews

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns via social channels. In fact, a recent survey by Ascend2 shows that among 271 marketing influencers, using social media channels was considered their most important digital marketing tactic for 2018. Consider this, more than 66% of marketers are able to improve lead generation just by spending a minimum of six hours on social media.  Read the full story

Related6 Reasons Why You Need to Use Social Media Marketing

Cornerstone Content: A Foundation for Content Marketing

Business 2 Community
By: Debra Murphy

The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, the founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month. With Google placing more importance on quality content, many content marketers and SEO specialists are encouraging businesses to create more long-form content (1500 words or more) to help your site stand out as an authority in your niche. Read the full story

Related: I call Cornerstone Content – “White Papers” check them out

How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy

Business 2 Community
By: Will Blunt

Map
Image Credit: Pixabay

Technology has changed the way we work. Advancement in communication technology over the past decade has meant that people can interact online just as well as they can in a face-to-face meeting. Organizations don’t need to have employees or freelancers in the same physical location to achieve high levels of productivity and output anymore. One Global Workplace study found that work-at-home employees have grown nearly 10x faster than the rest of the workforce since 2005.  Read the full story

RelatedHow to Crush the Competition by Leveraging Experts


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