Steve, I just read one of your articles and you mentioned squeeze pages. I've been trying to find the best provider for the cost and I was wondering if you have a good suggestion. I've also thought about coding my own squeeze page but I'm not sure if I want to take that on. Do you have any thoughts on this?
The key to any good squeeze page is to offer something of value in exchange for a name and email because, after all, we want to convert the prospect that we attracted thru organic content or paid to get access thru paid ads to into a prospect that we own and can communicate with for free and on our schedule from that point forward.
Here is definition I often provide to my clients:
– A website as a collection of landing pages with navigation.
Typically the squeeze page has a URL that is the website.com/page_name but is not linked to the website. Often they are just called Landing Pages.
Assuming you have a WordPress page, there are free plugins/tools like InBoundNow that are WYSIWYG editors with templates for Landing Pages (Squeeze pages when you dont provide navigation), but you could just as easily create a WordPress page (Landing Page but not part of your website menu structure) and connect it to MailChimp forms which is free and what I do. This is especially helpfull since once in MailChimp you can create a drip or chain or emails.
If you need help I might recommend using a tool like Upwork and find a speciist to help you. I personally have a part-time resource from the Ukraine on my team that helps me with my email campaigns and to makes sure the plugins all work properly and are synced up.
Hope that helps.