16 Bonus Content (13:24)

In this bonus lesson, Steve looks at how to compute a bill rate for services, how the internet has changed the playing field for the specialty business in the long-tail economy, and how demand curves can predict usage trends. He also discusses the cash flow quadrant, the need to focus, what a co-packer does, and how to locate [...]

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15 Funding the Business (8:29)

In this lesson, Steve looks at the most common sources of capital for a new business.  He discusses the differences between debt and equity in funding a business.  He completes the discussion talking about the three levers banks use to mitigate their risk. 

14 Accounting and Taxes Plus Insurance (16:33)

In this lesson, Steve starts out discussing some basic regulatory issues.  He then talks about how income taxes work for various entity types, how owners get paid thru owner draws, and how sales and use taxes work together.  Finally, in this lesson Steve shares his opinions on insurance.

13 Employees and Subcontractors (10:51)

In this lesson, Steve looks at the legal requirements of hiring an employee vs using a 1099 sub-contractor.  He also looks several popular freelancer/outsourcing sites and how they can be used to keep startup and operational costs down.

11 Operational Plan Elements and Entity Types (11:17)

In this lesson, Steve looks at some key elements of an operations plan.  He discusses show boots tactics to achieve best results and well as the pros and cons of some popular business entity types like Sole Proprietor, LLC and S-Corps.

8 Connecting Business and Economic Models (10:01)

In this lesson, Steve uses the outputs of the business models and discusses how it is used to establish an economic model for the business.  He shares how revenue drivers, volume, margins, and operating leverage all relate to define the businesses economic model.

7 Traditional Business Planning (10:44)

In this lesson, Steve looks at how to use the information collected in the financial and marketing threshold lessons to create a traditional business plan.