Category Archives: Guest Post

8 Essential B2B Marketing Questions: Ignore these at your peril

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

When It Comes to B2B Marketing, Should you be Credible or Incredible?

Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:

So Why Does a Franchise Cost So Much Anyway?

A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.

How to Find Out if You Have Enough Money to Buy a Franchise

Guest post by: Cindy Rayfield franchise consultant with FranNet.

As I work with my franchise clients, I need to know what their financial picture tells me so I can do the very best job matching my clients with the right franchise. A client’s financials are an extremely important part of this matching process.

So what financial information do I look for as a franchise expert? This article outlines questions my clients have, and how I assess their financial information.