Category Archives: Business Model Canvas

Lesson 3 – Testing Assumptions and Channels

In this lesson, Steve discusses the need to test your leap of faith assumption regarding your chosen customer segment and your proposed value proposition using a series of minimally viable products.  He goes on to discuss the 5 phases associated with the Channel block.

Lesson 1 – Introduction and Customer Segments

Welcome to the first lesson of’s “Strategic Planning Using the Business Model Canvas workshop.  In this lesson, Steve provides an introduction to the course, his credentials to teach it, and discusses the 5-major customer segment block types.