Category Archives: Small Business Marketing

Marketing

9 Marketing Channels to Attract Prospects to Your Brand

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

6 Reasons Why You Need to Use Social Media Marketing

No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.

The Secret to Product Badging

Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.

Use Content Marketing to Establish B2B Thought Leadership

There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

How to Drive Growth by Correctly Targeting Traffic

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

8 Essential B2B Marketing Questions: Ignore these at your peril

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started: