Category Archives: Small Business Marketing

Marketing

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

How to Drive Growth by Correctly Targeting Traffic

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

8 Essential B2B Marketing Questions: Ignore these at your peril

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

A Revealing Behind-the-Scenes Look at Product Attractiveness

In a quest to discover what contributes to product attractiveness, I uncovered the power of belonging vs. standing out. What I discovered was that more affluent people like to buy products that help them stand out in a crowd. By contrast, the working class tends to prefer mass-produced products that are associated with an in-crowd they aspire to be like.

An Unbelievably Simple and Overlooked Strategy to Crush Your Market

There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.

When It Comes to B2B Marketing, Should you be Credible or Incredible?

Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:

How to Get the Attention of an Influencer

Persons of influence get lots of unsolicited requests to connect every day. Most of these requests are totally self-serving for the requester and have no benefit to the influencer at all. As a result, most influencers have a tendency to filter out these requests. But there is a way to get the attentions of an influencer and it is free.

VIDEO: A Free Alternative to Costly Influencer Marketing

Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.