Category Archives: Small Business Marketing

Marketing

New Rules of Marketing and Sales

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales, but caused a revolutionary step. The internet and social media has caused business to re-think their old marketing and sales models and adopt an [...]

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3 Free Ways to Boost Your Word-Of-Mouth Marketing

The availability and speed of at-home internet connection has caused more people to create a side hustle, which in turn has increased competition. This increase in competition is in turn driving down margins while simultaneously driving up the advertising clutter as more and more people clamor for their customer’s attention. Smaller margins translate to tighter budgets, which explains why word-of-mouth marketing [...]

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The Feeble Role of Government to Stimulate Small Business

The news is filled with quotes from government officials exposing the critical role small business play in our economy. Articles talk about the billions in government dollars directed toward supporting small businesses. However, before you stake your claim on these funds, you should understand the assumptions the government has about small business. Having made several trips to Washington D.C. to advocate [...]

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The Evolving Journey of the B2B Buyer

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.  


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How to Make the Most of Networking Events

Over the past several months, I have attended dozens of networking events and what strikes me most is the lack of real understanding of how effective networking works. Many businesses think networking is just meeting people. Networking is much more than just meeting people and exchanging business cards! A properly constructed networking plan can lead to phenomenal business success. Yet, [...]

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Effective Interruption Marketing Strategies

Interruption marketing is the practice of inserting ads or promotions that disrupt a person’s activity. For televised events, shows are typically designed to attract a specific audience demographic. Football for men and soap operas for stay-at-home women are a few examples. Advertisers who want to promote their business select a show that matches their audience’s demographic and periodically force the viewer [...]

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Market Research – 8 Strategies for Getting it Right, Quickly

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling.

Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in September of 2016 and is chock full of valuable [...]

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How to Harness the Halo Effect to Boost Profits

When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias in which [...]

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13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords

Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable niche or risk becoming [...]

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Why Business Marketing Should Not Be Treated Like War

I have always been fascinated with Sun Tzu and his tome The Art of War. Consequently, I have taken many of his lessons and applied them to business situations. While Sun Tzu is truly brilliant when it comes to waging a war, upon much deeper reflection, you might be in the wrong business if you look at your [...]

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