Category Archives: Small Business Marketing

Marketing

Is Social Media Really a Better Marketing Strategy than Email Messaging?

Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to grow my email subscribers could [...]

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The Big Difference Solution-Selling Can Make

At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing an offering to fit an individual [...]

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How to Leverage QR Codes for Profit

We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you can do it for free! [...]

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Small Business Stories – Pick of the Week June 17, 2017

4 Ways Small Businesses Can Master Marketing

Entrepreneur By: Haijian Hu
Image credit: Shutterstock
We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn [...]

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VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model

99.5 % of the time your customers is not ready to buy from you.  Marketing during this window is generally unproductive.  In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model. Related Posts: How to Find a Viable Customer and How [...]

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How Not to Strike Out in the Game of Business

Small business entrepreneurs never seem to lack vision, big ideas, or ambition! The vast majority of entrepreneurs I encounter in my practice believe they have a product or service that is so much better than what’s on the market already; they believe that if they can just roll it out, they will be able to just count the money as [...]

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50 Marketing Tools to Help Your Business Crush the Competition

Entrepreneur By:  Drew Hendricks Image credit: Sutterstock Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts. For those that need some help determing the best tools to help their businesses [...]

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An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy

Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar with pronghorns knows, they are very [...]

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New Rules of Marketing and Sales

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales, but caused a revolutionary step. The internet and social media has caused business to re-think their old marketing and sales models and adopt an [...]

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3 Free Ways to Boost Your Word-Of-Mouth Marketing

The availability and speed of at-home internet connection has caused more people to create a side hustle, which in turn has increased competition. This increase in competition is in turn driving down margins while simultaneously driving up the advertising clutter as more and more people clamor for their customer’s attention. Smaller margins translate to tighter budgets, which explains why word-of-mouth marketing [...]

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