My Books

Dear Reader,

As a mentor and counselor for thousands of clients, it became clear to me that many entrepreneurs get stuck at some point during their entrepreneurial journey.  To help clients get unstuck, I have written a series of 10 books to take the reader on a complete journey of entrepreneurship. The journey of discovery starts with self-reflection and alternatives to starting a full-blown business to ultimately selling your business for profit. I have created a targeted book that meets every entrepreneur’s need regardless of where they are on their own personal journey.

All books are offered through Amazon.com (that can be accessed directly through this page) and other booksellers in both paperback and eBook formats.

Regards,
Steve


Before you LeapBefore You Leap

Uncommon Things You Should Know Before You Become An Entrepreneur

Before You Leap is a wisdom-packed book that was written for the nascent entrepreneur. It uses stories and personal examples from the author to reveal uncommon things that can make or break your venture before it starts. The book not only gives the entrepreneur the tools for self-reflection but also exposes readers to options to building a full-blown business around their idea.

As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of business wisdom that every new entrepreneur should consider before they starting their first business.

Readers will learn:

  • How to test their market before committing resources to a solution
  • How to reduce their startup risk
  • How to discover their niche
  • How to predict future demand
  • That a good idea is not enough
  • How retirement plans and even your employer can fund your startup costs

Before You Leap is a concise and easy to read guide packed with solid advice that will help you determine if you have what it takes to be a business owner and if you launch will help you avoid costly mistakes.


Everything 3dEverything You Wanted To Know About Business Planning But Were Afraid To Ask

An Anthology Series of Business Concepts that Lead to Business Planning Success

This is not another business book designed to help you write a business plan. The focus of Everything You Wanted To Know About Business Planning But Were Afraid To Ask endeavors to convey all the business wisdom you need to know BEFORE you sit down to write a business plan.

Readers will learn:

  • What factors to consider before they start
  • The vocabulary and federal acronyms of business
  • How to define the right business model and economic model for your business
  • How sales taxes and income taxes work
  • How your credit score is computed and what you can do to improve it
  • About business risk and how to minimize it
    How to benchmark your financial projections against other existing businesses
  • How to fund your business even when the banks says no
  • How different customers think so you can better market to them
  • About basic business management structures
  • The seven most common business formations errors
  • How to get the most out of employees

As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of business wisdom that every new entrepreneur should consider before they sit down to write their first business plan.


BMC 3DApplying the Business Model Canvas, A Practical Guide For Small Business

Design, Align and Test Your Ideas

Applying the Business Model Canvas, A Practical Guide For Small Business is a book that was written for the entrepreneur trying to come up with a workable new business model. By using the Socratic method of asking and answering questions for each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model the reader will be able to turn abstract ideas into a practical business model in no time.

The book Applying the Business Model Canvas, A Practical Guide For Small Business is a concise and easy to read guide packed with solid advice and examples that will help you refine your new business ideas before you launch helping you avoid costly mistakes.


crowdfunding 3dPractical Crowdfunding How-To-Guide

What You Need To Know To Run An Effective Campaign

The Practical Crowdfunding How-To-Guide is a wisdom-packed book that was written for the entrepreneur considering raising money via a crowdfunding campaign. Crowdfunding is not a simple matter of just putting your campaign on one of the crowdfunding platforms and waiting for the money to roll in. It is much more personal, relies heavily on social media and making network connections before you launch your campaign. In fact crowdfunding shares very little with other forms of raising money.

For most, crowdfunding success can run the gambit, but it does not have to be a game of chance. The author breaks down the process of crowdfunding into 12 distinct steps to locate and attract potential pledges and build momentum and buzz for the campaign. By following the 12 step process the reader will have the best chance of success in reaching your funding goal.

The book Practical Crowdfunding How-To-Guide is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve the best possible crowdfunding success.


Pricing Options 02c 3dPractical Guide to Understanding Your Pricing Options

Price Your Product or Service for Strategic Objectives

Pricing is one of the most unsung elements of marketing. Practical Guide to Understanding Your Pricing Options teaches the reader how to price their products or services strategically. By implementing the suggestion in this book you will be able to price your products and services so as to encourage your customers to buy while maximizing your profit margins.

The book is broken into 3 parts.

  • In the first part, Pricing Strategies, the author describes 14 pricing strategies to drive specific customer behaviors, such as building customer loyalty, ensuring more consistent business cash flows, or encouraging the customer to buy in larger quantities
  • Part two, Pricing Concepts looks at such concepts as price elasticity and pricing at the margins so a business has the tools to maximize its profit margins.
  • The final part, Behavioral Economics introduces the reader to customer psychology such as their irrational yet predictable reaction to free, decoy prices, and fear of loss.

Practical Guide to Understanding Your Pricing Options is a concise and easy to read guide packed with solid advice that will help the reader implement the appropriate pricing strategies to achieve specific business objectives.


Marketing Concepts 3dPractical Marketing Concepts For Your Small Business

An Anthology Series of Buyer Psychology, Getting Noticed and Making Your Business Stick

Practical Marketing Concepts For Your Small Business is a wisdom-packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The book is divided into 9 chapters that look at:

  1. How to identify and target viable customers
  2. Tactics to get noticed in an ocean of interruption marketing
  3. The attitude and behaviors of various target demographics
  4. The buyer psychology including behavioral economics and emotional appeals
  5. Dozens of free and low-cost ways to achieve greater brand awareness
  6. Tactics to make your message more memorable and sticky
  7. Common pricing mistakes that can kill a sale
  8. Ways to leverage economic gyrations and current events to improve sales
  9. General marketing and sales advice to help make better marketing decisions

As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of business marketing content that every entrepreneur should consider applying to their business.

Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.


Sales Ideas edPractical Sales Ideas For Small Business

Proven Techniques To Close More Deals and Delight Your Customers

Practical Sales Ideas For Your Small Business is a wisdom-packed book that was written for the entrepreneur looking for ideas and tactics to improve sales. Weather selling face to face or online the reader will discover tips and tricks to close more deals. Sales are built on relationships and the author has created bite-size nuggets of sales knowledge the reader can easily apply.

As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled critical business sales lessons designed to make the customers fall in love you and your product or service.

Practical Sales Ideas For Your Small Business is a concise and easy to read guide packed with solid advice that will help you convert leads into customers.


Buying or Selling eBook Cover 3dBuying Or Selling A Small Business

What You Need To Know Before You Buy Or Sell

Buying Or Selling A Small Business is a wisdom-packed book that was written for the entrepreneur either considered buying someone else’s business or selling their existing business. Throughout the text

are links to exclusive streaming videos from experts in the Merger and Acquisition (M&A) space as they comment on key aspects and provide valuable insight based on their professional experiences with buyers and sellers.

In the book, the author describes six different ways to value an existing business. Learn the real reasons sellers sell and buyers buy businesses. As a seller discover techniques to maximize value while as a buyer learn about all the different forms of payment and financing options to make your purchase. Discover how the terms of the deal can be more important than the actual sale price when it comes to taxes both for the buyers and the seller.

As a serial entrepreneur, Steve has built, bought, and sold several companies for huge profits using the techniques described this book. Buying Or Selling A Small Business is a concise and easy to read guide packed with solid advice that will help you avoid costly mistakes either buying or selling a business.


Entrepreneurial Brain 3dThe Entrepreneurial Brain

How The Entrepreneur’s Brain Is Wired Differently From the Masses

The entrepreneur looks at the same information as the masses but sees something quite different and therefore approaches life from a completely different perspective. The Entrepreneurial Brain compares how entrepreneurs and the masses look at things like work, money, friends, education and even risk quite differently.

By recognizing and adopting more entrepreneurial ways of thinking the reader will come away with a more complete awareness of the views and attitudes that make for successful entrepreneurs. The book The Entrepreneurial Brain is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve greater business success.


 

Messages From Successful Entrepreneurs

Lessons From Highly Successful Founders, CEOs, and Senior Executives That Changed Their Industries Forever

Messages From Successful Entrepreneurs is a wisdom-packed book that was written for the entrepreneur looking for inspirational ideas used by highly successful entrepreneurs to re-energize their business. The book uses stories from 32 of the worlds most successful leaders to dramatize pivotal business lessons every entrepreneur should consider implementing in their own business.

Discover how overcoming personal hardship or being told “no” created some of the great entrepreneurs. Learn how a waffle sparked the running craze and how a Pez dispenser launched the creation of one of the biggest multi-sided website platforms.

As a serial entrepreneur and mentor to thousands of small businesses the author is fascinated with the icons of business and has used their stories to help and inspire his clients to discover ways to think about their business in new and creative ways.

Many of the biggest companies used lessons from one industry and simply applied it to their own. The book Messages From Successful Entrepreneurs is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur leverage the lessons of some of the greatest leaders business has known.