What You Think You Know about Credit Is Just Wrong

There is a huge difference between consumer credit and business credit. Consumer credit funds consumptions while business credit is known as “leverage” and is applied to the purchase of an income producing asset. As individuals, consumer credit is generally a method we use to obtain what we desire sooner than if we were forced to save up the funds to purchase [...]

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An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy

Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar with pronghorns knows, they are very [...]

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Small Business Stories – Pick of the Week May 20, 2017

Running a Business is not Rocket Science, but These Key Competencies Will Keep You Ahead of the Pack

Inc. By: Martin Zwilling   [caption id="attachment_5273" align="alignnone" width="970"] Image credit: Getty Images[/caption]   Running a business is not rocket science. Investors often look for key competencies in the founder(s) before looking at the business. So what are the right attributes of [...]

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New Rules of Marketing and Sales

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales, but caused a revolutionary step. The internet and social media has caused business to re-think their old marketing and sales models and adopt an [...]

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3 Free Ways to Boost Your Word-Of-Mouth Marketing

The availability and speed of at-home internet connection has caused more people to create a side hustle, which in turn has increased competition. This increase in competition is in turn driving down margins while simultaneously driving up the advertising clutter as more and more people clamor for their customer’s attention. Smaller margins translate to tighter budgets, which explains why word-of-mouth marketing [...]

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The Feeble Role of Government to Stimulate Small Business

The news is filled with quotes from government officials exposing the critical role small business play in our economy. Articles talk about the billions in government dollars directed toward supporting small businesses. However, before you stake your claim on these funds, you should understand the assumptions the government has about small business. Having made several trips to Washington D.C. to advocate [...]

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