Get Noticed

  Pepsi Ad Pepsi recently employed an innovative idea to get noticed in a sea of street-level billboards. The company shot a video from the point of view of person on the street, and displayed it on an outdoor LCD flat screen bus shelter. Then they added a bizarre event, like a giant [...]

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No Price: No Sales

  Antique Mall Business people are often told that they must provide all the features and benefits of a product to the customer before revealing the price. I believe people look for the price first. The other day I was in an antique mall and spotted an item I thought was interesting. I [...]

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Who is Your Jester?

JesterEntrepreneurs often invest in products or new service offerings that are doomed to fail from the outset because they fail to notice what is apparent to a casual observer.  When we expect a particular outcome or we are intently focused on a specific measurement we often can't see the obvious.  The [...]

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Learn To Supplement Your Income Before Taking The Plunge

SBAMany would-be entrepreneurs think in terms of full-time employment, either from a job or through a business they own. Eighty percent of businesses are considered non-employer businesses according the Small Business Administration (SBA). Many start out as part-time efforts.  Some progress into full-time businesses with employees, but many are simply businesses designed [...]

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All Hat No Cattle

Millionare bookPeople that look like millionaires generally are not, according to the authors of the Millionaire Next Door. You might be surprised by the following millionaire facts.  About two-thirds of millionaires are self-employed. While self-employed people make up less than 20 percent of the workers in America, they account [...]

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Understanding Pricing At the Margins (Part B)

WalMartMargin pricing not only affects rising prices, as we discussed yesterday, but also affects falling prices.  Consider how a new Wal-Mart store drives smaller business with higher cost structures out of business.  With the exception of a monopolized industry or organized union, unregulated market forces will bring prices down to the [...]

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