Pricing Strategies – Pricing for Cash Flow

  EZ PassSmall business owners often live and die by controlling their cash flow. Having a customer pay for products and services as they use them may not provide sufficient cash flow to your business. Getting the customer to prepay for products or services can be the difference between surviving and dying. [...]

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Pricing Strategies – Pricing by Status Factor

CoachContrary to popular belief, people are really not motivated by money. They are in fact motivated by status. More money simply gives folks the ability to buy more status symbols, which they can use to flaunt their status. That being said, most people equate a higher price with greater status. We [...]

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Pricing Strategies – Pricing by The Time Of Day

Resturant LineMany businesses have peak demands at various times of day. Popular restaurants are generally full between 5:30pm and 7:00pm for the dinner rush. Many restaurants have early bird specials to drive customer traffic for those more cost-sensitive customers or for customers with a more flexible dinner schedule to fill their [...]

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Pricing Strategies – Pricing by Season

Fireworks StandBusinesses that have inventory often have a seasonality to their sales. Holding unsold inventory for a year to wait for the next peak season ties up valuable capital. Savvy business owners mark up prices when demand is high and steeply discount merchandise at the end of the season to convert [...]

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