Gen Y Attitude and Behaviors

Each generation has their own unique attitudes and behaviors that set them apart.

Gen Y Born 1977-1994 (17 Years) Population size 71 million (4.2 million births per year)

Gen Y's are the children of the Baby Boomers. They lived their formative years with technology and grew up watching cable TV and playing on the Internet. As a result they are inoculated against [...]

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Gen X Attitudes and Behaviors

Each generation has their own unique attitudes and behaviors that set them apart.

Gen X Born 1966-1976 (10 Years) Population 41 million (4.1 million births per year).

Members of Gen X were left alone to fend for themselves. Most were dropped off at daycare as very young children. When they reached school age they returned home to an empty house. Commonly, either both [...]

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Late Boomers Attitudes and Behaviors

Each generation has their own unique attitudes and behaviors that set them apart.

Late Boomers – Born 1956-1965 (9 Years) Population size - 49 million (5.4 million births per year).

Late Boomers lived their formative years with Watergate, which shaped their general mistrust of government. The oil embargo and other economic struggles squelched their optimism about the future. The AIDS epidemic reinforced [...]

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Early Boomers Attitudes and Behaviors

Each generation has their own unique attitudes and behaviors that set them apart.

Early Boomers Born 1946-1954 (8 Years) Population size - 33 million (4.1 million births per year).

Early Boomers lived their formative years with Vietnam and witnessed the assassinations of John F. Kennedy and Martin Luther King. They lived through the Civil Rights movement and in the end, are largely [...]

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The “Recency Bias”

Killing HighwayFor our Everest expedition, the previous few years had offered a better than average weather pattern during the month of May, which is when most expeditions plan to reach the summit. The guides became complacent and assumed that May of 1996 would hold the same good weather pattern. They should [...]

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The “Over Confidence Bias”

  Young DriverThe guides of the Everest expeditions often boasted that they could guide anyone with average fitness to the top of Mt. Everest. They were so confident that they ignored the 2:00 return to base rule and paid the ultimate price. In a poll taken of teen drivers, 93% indicated that [...]

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The “Sunk Cost Bias”

Sunk CostMembers of the ill-fated Everest expedition invested upwards of $65k each. They spent weeks hiking to reach the final base camp before their ultimate eighteen hour push to the summit. There is an unwritten rule that if you have not made the summit by two o'clock in the afternoon

  EverestThe summer of 1996 saw two failed expeditions to the summit of Mt. Everest. The leaders of these two expeditions were very experienced guides, so why did these expeditions fail so miserably? An analysis of factors resulting in the death and injury of the expedition members concluded that the guides suffered [...]

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Get Ahead of Tax Legislation

TaxesWith the federal deficit out of control, at some point the government will need to raise tax revenues if for no other purpose but to pay off the interest of the debt. Levying more taxes on individuals, or more accurately voters, is political suicide. Perhaps politicians will get more income taxes from [...]

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