Be an Inch Wide And a Mile Deep

Inch Wide Mile DeepMany entrepreneurs falsely believe that if they claim that they can do everything they will have more sources of revenue.  The problem is that such statements destroy market credibility and thin out your message so that your message never rises above the din of other companies.  You would [...]

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Failing Your Way to Wealth

leave nestMy first small business experience was with an Invisible Fencing franchise.  My wife and I operated the business while I continued to maintained a full-time job.  At the time I considered myself under-employed.  After about five years I lost my franchise due to under-performance.  Several years later I had an [...]

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How To Internalize Your Business Plan

Why do we take notes?  One reason is it forces us to take new information and consider it in context so that we can produce relevant knowledge and wisdom. The physical act of writing down our thoughts strengthens the memory and provides greater recall later.  When you read your notes and edit them, you are reinforcing the memory. Tony Buzan, a leading [...]

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Do You Need a Business Plan?

I'm often asked “Do I really need a business plan even if I don’t need a bank loan?”  My response is sometimes“Yes” and some other times "No" One thing is for certain, it is not the destination that is important when it comes to writing a business plan, but the journey you take in writing it.  Even [...]

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The Elements of An Offer

ElementsEvery entrepreneur and salesperson should understand the elements of an offer.  Every person contemplating a purchase of any kind effectively looks for answers to four key questions when they encounter a salesperson. 1) What is it you are selling? 2) How much it will cost me? 3) What is in [...]

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How to Find a Viable Customer

Tow TruckWhat do we mean by viable? It is a pretty good assumption that you own a car. Therefore, you are a potential customer for anyone selling a car.  However, it is equally likely that while you are a potential customer for a car dealer, you are not considered “viable” since [...]

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Efficiency Myth BUSTED

ToyotaAsk the average person what made the car affordable and you would hear it was the way Henry Ford used the concept of the division of labor as outlined by Adam Smith in the Wealth of Nations. Most people naturally assume that if you have a job composed of many tasks it [...]

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Measure the Right Things

measuer the right thingSocial media companies love to say they have the magic formula to increase your followers.  This is a classic example of quantity over quality.  It is often easier to affect quantity metrics then quality because they are easily manipulated to achieve what looks like positive results. Unfortunately, [...]

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