Leverage the Cuteness Factor

LugerNobody can resist the power of cuteness.  I went to trade show a few years back that had 1,800 exhibitors.  Getting noticed in a crowd that large is often quite hard, except for one clever exhibitor.  She had in her booth a full grown African Serval, which is the [...]

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The Path To Success Is Paved By Math

One nice thing about mathematics is that it is the same in every language and has only one solution to a problem.  Wouldn't it be nice if every problem had only one correct answer and, so long as you knew the rules, you could find that one true answer to every question? Successful entrepreneurs understand the power of [...]

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Are You Forcing an Extreme Position?

positionIn the early 1900s you had a class of rough and tumble characters that hung out in saloons, and then you had the Anti-Saloon Organization (ASO) that felt that booze was tearing apart the fabric of society.   In 1919 the ASO pushed their extreme position and the [...]

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Awaken Your Inner Animal

Upon securing the beach, Cortez ordered his ships destroyed.  This removed his army's retreat option, forcing his men to conquer the enemy or die.  Having nothing to lose awakens a cornered animal's survival instinct.   The history of successful businesses is full of “go for broke” examples.  A study by the SBA into business success among veterans [...]

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The Power Of The Cowboy Image

cowboyThe world's iconic image of an American is that of the cowboy.  At our core, Americans think of themselves as a little lawless, like the cowboy.  Whether it is speeding on the highway, drinking during Prohibition, or smoking marijuana, being a “little” rebellious is being American. [...]

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Taxes Are The Currency Of Politics

To get elected Politicians need both money to campaign and, ultimately, votes.  Massaging the tax code is a favored way of getting both money and votes.   Offering tax credits to an industry gets you money from lobbyists to fund your campaign.  Providing tax credits related to mortgages, childcare, or education to the voting public buys you [...]

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Good Cooks Do Not Make Good Restaurateurs

CookMost businesses are not started by an entrepreneur, but by what Michele Gerber, the author of "The E-Myth", calls a “Technician”.  The technician is a person good at the technical skills the business needs.  A cook is a culinary technician, but the successful restaurateur has no time to cook. [...]

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Making Money is Not Enough

Often the entrepreneur states that a primary reason for starting a business is to make more money.  As the old saying goes, “Money does not buy happiness.”  One reason this is true is that the simple fact that you have money has not changed anything.  It is what you do with the money that can go a long [...]

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Ride The Wave, Don’t Build The Ocean

wave All too often the entrepreneur has a grand vision of how his product should look and how it should work.  After spending way too many hours and too many dollars to get the product just right before its debut, when finally introduced the product falls flat. Sometimes [...]

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