Change Your Image To Get Results

In the old west drinking establishments were called saloons.  They were the hangouts for tough men and prostitutes, which gave the establishments a bad name. Ultimately saloons' unruly reputation led to a movement for total abstinence from alcohol.  In 1919 Prohibition was passed into law. Savvy bar-keepers, now forced underground, changed their image to [...]

Read more »

What is Your Special Leverage?

Every business model needs to leverage something. Sometimes that leverage comes in the form of a special skill, such as being an ornamental ironworker.  Sometimes the leverage comes from special knowledge, such as that possessed by an Olympic coach.  Or perhaps your leverage comes from a special tool, such as an Asphalt Paving Machine, or from a special [...]

Read more »

Industry Knowledge Is Overrated

When it comes to owning and operating a business, industry knowledge is often not required.  In fact, in the case of many franchise-type opportunities, being an expert is considered grounds for non-acceptance. Jeff Bezos, the founder of Amazon.com, never sold a book.  Henry Ford was a farmer. When it comes to starting a business, industry knowledge is often overrated, while business knowledge [...]

Read more »

Leverage the Cuteness Factor

Nobody can resist the power of cuteness.  I went to a trade show a few years back that had 1,800 exhibitors.  Getting noticed in a crowd that large is often quite hard, except for one clever exhibitor. She had in her booth a full-grown African Serval, which is the largest domesticated cat; about the size of a cheetah.  Everyone took notice [...]

Read more »

The Path To Success Is Paved By Math

One nice thing about mathematics is that it is the same in every language and has only one solution to a problem.   Wouldn't it be nice if every problem had only one correct answer and, so long as you knew the rules, you could find that one true answer to every question? Successful entrepreneurs [...]

Read more »

Are You Forcing an Extreme Position?

In the early 1900s you had a class of rough and tumble characters that hung out in saloons, and then you had the Anti-Saloon Organization (ASO) that felt that booze was tearing apart the fabric of society.   In 1919 the ASO pushed their extreme position and the 18th amendment to the Constitution made the sale and [...]

Read more »

Awaken Your Inner Animal

Upon securing the beach, Cortez ordered his ships destroyed.  This removed his army's retreat option, forcing his men to conquer the enemy or die.  Having nothing to lose awakens a cornered animal's survival instinct.   The history of successful businesses is full of “go for broke” examples.  A study by the SBA into business success among veterans [...]

Read more »

The Power Of The Cowboy Image

cowboyThe world's iconic image of an American is that of the cowboy.  At our core, Americans think of themselves as a little lawless, like the cowboy.  Whether it is speeding on the highway, drinking during Prohibition, or smoking marijuana, being a “little” rebellious is being American. [...]

Read more »

Taxes Are The Currency Of Politics

To get elected Politicians need both money to campaign and, ultimately, votes.  Massaging the tax code is a favored way of getting both money and votes.   Offering tax credits to an industry gets you money from lobbyists to fund your campaign.  Providing tax credits related to mortgages, childcare, or education to the voting public buys you [...]

Read more »