A Practical Guide to Applying the Business Model Canvas
Design, Align, and Test Your Ideas
Wikipedia defines the Business Model Canvas as:
“…a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs…”
What is often missing when trying to use the Business Model Canvas are examples, questions, and common values that make the tool real. Learn how each of the 9 primary blocks are constructed and how to test them against the external world.
Understand how market forces, key trends, industrial forces, and macroeconomic forces can shape you business model. Discover detailed examples and questions that help you understand and apply the Business Model Canvas to your business.
Throughout this book are guiding questions and common responses for various blocks. These questions and responses turn abstract concepts into practical practices. The result is you think critically about each element of your business model.
The internet is buzzing with information about the Business Model Canvas, which was initially proposed by Alexander Osterwalder and resides in the public domain. While many books have been written on the subject of the Business Model Canvas, you would have to read several volumes to get the full synthesis of information contained in this book.