Small Business Stories – Pick of the Week April 15, 2017

How to Successfully Market Your Small Business on a Tight Budget

Business 2 Community
By: Kaitlyn Hammond

MarketingTelevision ads, billboards, direct mailers — these are all common ways world-known companies market their products and services. However, if you don’t have thousands of dollars to invest into your marketing budget, how do you engage with your potential clients. Small business owners often find it difficult to stretch their tight budgets to effectively market their offerings. However, with a little creativity, there are ways to advertise your business on any budget!  Read the full story

Related Book: Practical Marketing ConceptsPractical Marketing Concepts For Your Small Business is a wisdom packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The author has distilled a lifetime of business marketing content that every entrepreneurs should consider applying to their business. Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.

Why Freelancing Is Perfect for Introverts

Entrepreneur
By: John Rampton

FreelancerIntroverts get a bad rap. Just type “introvert” into Google and the first result you’ll get is from Oxford Dictionaries that define introverts as “a shy, reticent person.” Even worse, introverts are also considered anti-social, secretive and disengaged. That couldn’t be further from the truth. In reality, introversion and freelancing are a match made in heaven.  Read the full story

Related Book: Before you LeapBefore You Leap is a wisdom packed book that was written for the nascent entrepreneur. It uses stories and personal examples from the author to reveal uncommon things that can make or break your venture before it starts. The book not only gives the entrepreneur the tools for self reflections but also exposes readers to options to building a full blown business around their idea.

5 Strategies Experts Use to Get Clients from LinkedIn

Inc.
By: John Nemo

LinkedInHere are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Read the full story

Related Post: What is the Balance of Your Network Deposits Account?

Is the End of Jobs Coming? Employees Beware

Kiplinger
By: Deborah L. Meyer

End of JobsEntrepreneurship is a path that more workers could find themselves on soon, like it or not. Survival strategies are required for self-starters, and those who’d rather keep their jobs. Read the full story

Related Book: Entrepreneur BrainThe entrepreneur looks at the same information as the masses but sees something quite different and therefore approaches life from a completely different prospective. The Book: The Entrepreneurial Brain compares how entrepreneurs and the masses look at things like work, money, friends, education and even risk quite differently. By recognizing and adopting more entrepreneurial ways of thinking the reader will come away with a more complete awareness of the views and attitudes that make for successful entrepreneurs. The book The Entrepreneurial Brain is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve greater business success.


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