Small Business Stories – Pick of the Week December 17 2016

5 tips to becoming an encore entrepreneur

USA TODAY
By: Robert Powell

636156931012986088-donald-smith-oeeThey go by various names – encore entrepreneurs, senior entrepreneurs, and elder entrepreneurs. But no matter the label, at least one thing seems certain: Self-employment among seniors is rising. Read the full story

Want to Be Extremely Persuasive? 9 Science-Backed Ways to Become a Better Leader

Inc.
By: Jeff Haden

getty_590594192_20001113200092800_123925A few people are naturally persuasive and influential. The rest of us have to work at it — and science shows us how. Read the full story

Tips for Financing Your Invention’s Prototype with Crowdfunding

The Startup Magazine
By: Annie Davis

image1For entrepreneurs and small business owners with a great idea, finding enough money to finance a prototype can be a frustrating barrier. For instance, the cost of making injection mold can run from $10,000 to $100,000, according to invention author Tamara Monosoff. For many companies in the startup phase, this can be cost-prohibitive, as finding financing is a prerequisite in order to move forward. Finding financing can in turn be a challenging hurdle, with less than 1 percent of applicants having luck attracting money from venture capitalists or angel investors, shows data compiled by Fundable. One alternative for cash-strapped companies can be crowdfunding. Here are some steps for getting your prototype funded through crowdfunding without busting your budget. Read the full story

If the idea of Crowdfunding appeals to you check out my book on Amazon.

What Is Social Media Marketing? [Guide]

Business 2 Community
By: Kevin Ho

23-jpgUnless you’ve been living under a rock for the last 10 years, you’re probably well acquainted with the term “social media”. But outside of a constant feed of photos on Instagram and ever-expanding personal updates on Facebook, marketers might be asking themselves “what is social media, and how can it be used to grow my business”? Well that’s where social media marketing comes in. Simply put, social media marketing is the process of using social media channels to promote a product or service. Read the full story


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