AUDIO: Strategic Planning Using The Business Model Canvas

Business Model CanvasIn the summer of 2017 I had the opportunity to spend a few hours with a class full of business entrepreneurs that wanted to learn how to conduct strategic planning for their business using the business model canvas.  The following are excerpts from that course.

Below is the outline of the topics discussed:

  1. Introduction (5:01)
  2. Customer Segments (4:05)
  3. Value Proposition Canvas (4:07)
  4. Value Propositions Types (15:54)
  5. Testing You Leap Of Faith Assumptions (8:38)
  6. Channels (3:50)
  7. Customer Relationships (6:01)
  8. Revenue Streams (9:05)
  9. Key Resources, Key Activities, Key Partners, and Cost Structures (8:01)
  10. Market Forces (8:48)
  11. Key Trends (7:36)
  12. Industry Forces (5.04)
  13. Macroeconomic Forces (8:31)

Business Model Canvas

This course is based on the book “Applying the Business Model Canvas – A Practical Guide for Small Business” written by Steven Imke which is available in Paperback or in eBook Kindle format at or as a downloadable PDF eBook on


This program is also available on Stitcher and iTunes so you can listen to the podcast on your Mobile Device.

If you loved the FREE content offered as part of this course, be sure to check out one of my many other books: