Tag Archives: Business

Small Business Stories – Pick of the Week March 25, 2017

The Gift and the Curse of Entrepreneurship

Entrepreneur By: Raul Villacis
Woman on Laptop
Image credit: Hero Images / Getty Images
Entrepreneurs are a different breed of human beings. While most people would be comfortable living a normal and secure life, an entrepreneur feels more alive when they are taking risks in life. [...]

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Market Research – 8 Strategies for Getting it Right, Quickly

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling.

Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in September of 2016 and is chock full of valuable [...]

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Why You Should Reward People That Avoid Bad Outcomes

Businesses employ both offensive and defensive strategies. However, when it comes to rewards, it is the offense that gets all the attention. If my company makes a sale through the results of my actions, it is not uncommon to receive a reward or commission. However, if I prevent a sale to a customer who would consequently cause the [...]

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How to Harness the Halo Effect to Boost Profits

When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias in which [...]

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Small Business Stories – Pick of the Week March 18, 2017

 

Solo Entrepreneurs May Find Loneliness in Business Approach

Business 2 Community By: David Kiger There’s a lot to be excited about for those seeking a small-business adventure. The concept of being your own boss and building something from the ground up are two big examples. The challenges, naturally, can be daunting, and not just [...]

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Why Bigger is Not Always Better

Not long ago, I was driving through Denver in rush hour traffic. As I inched along in traffic, I was replaying a discussion in my head about the Colorado Springs ecosystem being the red-headed step child to Denver's much more robust business ecosystem. Most of the discussion was geared toward activities the Colorado Springs ecosystem could do to grow into an [...]

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13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords

Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable niche or risk becoming [...]

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Why Business Marketing Should Not Be Treated Like War

I have always been fascinated with Sun Tzu and his tome The Art of War. Consequently, I have taken many of his lessons and applied them to business situations. While Sun Tzu is truly brilliant when it comes to waging a war, upon much deeper reflection, you might be in the wrong business if you look at your [...]

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Our Fragile Monetary System

Understanding monetary policy is critical to understanding why our lives are the way they are. Unfortunately, economics is often viewed by the vast majority of citizens with confusion and boredom. Financial jargon coupled with intimidating mathematics quickly deters people from any attempt at understanding it. That said, our established monetary system exists as one of the most unquestioned forms of faith [...]

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Small Business Stories – Pick of the Week March 4, 2017

4 Simple Questions to Ask Before Getting Excited About Your New Business Idea

Inc. By: Serhat Pala
Not all Business Ideas are Brilliant
Not all business ideas are brilliant. CREDIT: Getty Images
You've probably come up with at least one seemingly brilliant business idea in your life but then after some sober thought, [...]

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