Tag Archives: marketing

9 Marketing Channels to Attract Prospects to Your Brand

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

6 Reasons Why You Need to Use Social Media Marketing

No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.

A Relieving Look at How the Definition of Luxury has Changed

The attributes that consumers have always associated with luxury items have changed in the last few years. The terms that business owners use to convey their value proposition also needs to change lest they miss out on this trend. In this post, I share a personal experience that has galvanized this lesson in my own thoughts.

Small Business Advice – Pick of the Week December 23th, 2017

This week’s top stories include small business advice covering the following four topics:

– The 3 Components Required for Small Business Marketing Success
– How Content Marketing Drives More Revenue For Your Brand
– 5 Things Small Business Owners Must Do to Reverse a Business Downturn
– 10 Ways To Market Your Ecommerce Site

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

Small Business Advice – Pick of the Week December 16th, 2017

This week’s top stories include small business advice covering the following four topics:

– 10 Ways a Business Mentor Creates Explosive Results
– 5 Interactive Content Myths That Are Holding Your Content Strategy Back
– The Top 4 Mistakes Every Entrepreneur Makes Repeatedly
– 7 Non-Traditional Marketing Ideas to Get Your Creativity Flowing

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

The Secret to Product Badging

Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.