Tag Archives: marketing

New Rules of Marketing and Sales

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales, but caused a revolutionary step. The internet and social media has caused business to re-think their old marketing and sales models and adopt an [...]

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3 Free Ways to Boost Your Word-Of-Mouth Marketing

The availability and speed of at-home internet connection has caused more people to create a side hustle, which in turn has increased competition. This increase in competition is in turn driving down margins while simultaneously driving up the advertising clutter as more and more people clamor for their customer’s attention. Smaller margins translate to tighter budgets, which explains why word-of-mouth marketing [...]

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Small Business Stories – Pick of the Week May 6, 2017

17 Things About Business Your Teachers Didn't Tell You

Inc. By: Jordan Kasteler
Apple and Desk
CREDIT: Getty Images
Being an entrepreneur is a dream come true. But it may not be the dream you signed up for. Like many entrepreneurs, I knew I wanted to be a business owner since I was [...]

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The Evolving Journey of the B2B Buyer

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.  


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Effective Interruption Marketing Strategies

Interruption marketing is the practice of inserting ads or promotions that disrupt a person’s activity. For televised events, shows are typically designed to attract a specific audience demographic. Football for men and soap operas for stay-at-home women are a few examples. Advertisers who want to promote their business select a show that matches their audience’s demographic and periodically force the viewer [...]

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How to Apply Cumulative Advantage and Social Agents to Scale Your Business

As business owners, we often focus on meeting the desires of a specific prospect so we can make the sale, but that is like being an employee in the cash flow quadrant where you only get paid when you make a sale. This approach to sales is very labor intensive and therefore not very scalable. To succeed in most businesses, you [...]

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How to Apply Natural Law – Your Key to Unlocking More Sales

Natural law is a philosophy that states that people are motivated in their actions by human nature. It refers to the use of reasoning to analyze human nature and to deduce the rules that govern a person’s actions and behavior. We have all seen the image of a stick and sting that suspends a carrot just out of reach of the [...]

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Market Research – 8 Strategies for Getting it Right, Quickly

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling.

Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in September of 2016 and is chock full of valuable [...]

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How to Harness the Halo Effect to Boost Profits

When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias in which [...]

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13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords

Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable niche or risk becoming [...]

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