Tag Archives: marketing

Small Business Stories – Pick of the Week July 15, 2017

Pricing: Why Too Many Companies Sell Themselves Short

Inc. By: Scott Maxwell When it comes to pricing, many startups price their products too low. In any business there will be a range of opinions about pricing. Unfortunately, that's often all there is. In general, companies don't think about pricing in a sophisticated manner while pricing can [...]

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Is Social Media Really a Better Marketing Strategy than Email Messaging?

Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to grow my email subscribers could [...]

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The Big Difference Solution-Selling Can Make

At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing an offering to fit an individual [...]

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Seven Things You Can Do (or Not Do) to Increase Marketing Success

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.  


One [...]

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Small Business Stories – Pick of the Week June 24, 2017

10 Things You Must Do Before Quitting Your Job to Start Your Company

Entrepreneur By:  Dave Peck
Image credit: Hero Images | Getty Images
So you've decided you're ready to take the plunge, quit your job, and get your own company up and running. You have an amazing business idea you are ready to [...]

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How to Leverage QR Codes for Profit

We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you can do it for free! [...]

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Small Business Stories – Pick of the Week June 17, 2017

4 Ways Small Businesses Can Master Marketing

Entrepreneur By: Haijian Hu
Image credit: Shutterstock
We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn [...]

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How Not to Strike Out in the Game of Business

Small business entrepreneurs never seem to lack vision, big ideas, or ambition! The vast majority of entrepreneurs I encounter in my practice believe they have a product or service that is so much better than what’s on the market already; they believe that if they can just roll it out, they will be able to just count the money as [...]

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Small Business Stories – Pick of the Week June 10, 2017

25 Ways to Market Your New Business on Little or No Money

Entrepreneur By: Guy Sheetrit
Image Credit: Getty Images
If you've been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to do with [...]

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50 Marketing Tools to Help Your Business Crush the Competition

Entrepreneur By:  Drew Hendricks Image credit: Sutterstock Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts. For those that need some help determing the best tools to help their businesses [...]

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