I recently was watching a home movie of a motorcycle trip I took with my two boys where we traveled through seven southwestern states. As we rode through the hinterlands that make up much of this region, I recall being struck with a business epiphany. I shared this epiphany with my sons at a roadside picnic area about the role [...]
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales, but caused a revolutionary step. The internet and social media has caused business to re-think their old marketing and sales models and adopt an [...]
The availability and speed of at-home internet connection has caused more people to create a side hustle, which in turn has increased competition. This increase in competition is in turn driving down margins while simultaneously driving up the advertising clutter as more and more people clamor for their customer’s attention. Smaller margins translate to tighter budgets, which explains why word-of-mouth marketing [...]
Don’t look to our government as a model in understanding good vs. bad debt. Every day the media highlights another case of the government’s ignorance in the way money should be used. One side of the aisle says it is a revenue problem and we need to raise taxes on the rich. The other side says it is an [...]
The news is filled with quotes from government officials exposing the critical role small business play in our economy. Articles talk about the billions in government dollars directed toward supporting small businesses. However, before you stake your claim on these funds, you should understand the assumptions the government has about small business. Having made several trips to Washington D.C. to advocate [...]
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.
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I certainly spend more time shopping online these days than in the mall and I don’t think I’m alone. The internet allowed for “online shopping” that in turn created online-retailers like Amazon and Overstock, but they were the only businesses visible on the front line. While malls suffered from this shift in buying behavior, other industries benefited. At the next tier, [...]