Tag Archives: smallbusiness

VARK – Why Your Content Marketing Is Falling on Deaf Ears

VARK is an anachronism that stands for Visual, Auditory, Read/Write, and Kinesthetic sensory modalities. It is used to define the preferred perceptual preference of how people best learn new content. Some people can easily switch from one communication preference to another, depending on the context of the content. These types of people are considered multimodal. However, most people [...]

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Revenue Comes in 3 Flavors

Every business makes investments to create revenue for itself. All too often business owners consider cash as its only source of revenue worthy of investments. However, revenue actually comes in three flavors:

1.  Cash 2.  Attention and trust 3.  Referrals

Everyone can easily recognize cash as a source of revenue in a sales transaction; a business [...]

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Small Business Stories – Pick of the Week February 11, 2017

4 Tips How Better Quality Whitepapers Can Improve Lead Generation

Business 2 Community By: Will Humphries 4 TipsWhitepapers are a valuable content marketing tool used to provide in-depth information to a prospect, typically during the consideration stage of the buyer journey. A recent DemandGen report indicated that 82% of B2B buyers rely on white [...]

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Is Your Business Like a Pirate Ship?

We have all heard that an oil tanker or large container ship can not change direction very quickly. In fact, it often takes them several miles to change their direction. This is because these vessels have a lot of mass. The more mass an object has, the more energy is required to change direction. Mass in business can be [...]

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Are You a Workaholic?

Have you ever noticed how our culture celebrates the idea of being a workaholic? It's almost like a badge of honor to kill yourself for work. I think society romanticize workaholics and view them as team players who are always willing to go the extra mile. However, I think if you are a workaholic, you are missing the point. Workaholics try [...]

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Small Business Stories – Pick of the Week February 4, 2017

4 Emotional Struggles You Must Confront as an Entrepreneur

Entrepreneur By: Kimanzi Constable Entrepreneurship can be a wonderful path to a life of freedom. You have the opportunity to earn an income doing something you love. You can help the people your business serves. Entrepreneurship is not for everyone, but if it is for [...]

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How Deep Is Your Audience?

Recently, I have been exploring my analytics and revisiting my Key Performance Indicators (KPI's). What began to dawn on me as I attempted to make actionable sense of all this data was that I was falling into the same trap that most businesses owners do when looking at their social media performance. Many of my metrics and the things I [...]

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Be Controversial to Spread Your Message

What bugs me most is that most first time entrepreneurs do not want to offend anyone with their viewpoint. They think that they are avoiding creating enemies by not having a polarizing opinion. In their mind, they think this somehow gives them a better chance at success. Furthermore, they consider people with strong opinions and who are forceful in sharing [...]

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Exploit the Future by Shaping It – Don’t Try to Predict It

During the past few weeks, we have looked at how the business landscape has changed, why the advice we receive from so called experts has not kept pace, and how the reasoning skills of successful entrepreneurs have adapted to the new reality of business. Let's conclude this series by comparing the logic practiced by the manager and founder [...]

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Leverage Contingency Principle – Planning for the Unexpected

Manager entrepreneurs use their causal reasoning skills to try and predict the future in an effort to avoid surprises. Founder entrepreneurs use their effectual reasoning to turn an unexpected result or condition into a profitable end. They plan for the expected, but try not to extend too much in the way or resources just in case they are [...]

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