Tag Archives: Startup

Small Business Advice – Pick of the Week November 11th, 2017

This week’s top stories include small business advice covering the following four topics:

– This Is How to Stay Sane When Launching a Side Hustle
– Your Startup Vs. an 800-Pound Gorilla: Why Your Competitor’s Strength Is Actually Your Biggest Advantage
– 8 Habits of Highly Effective Entrepreneurs
– 11 Simple Ways to Grow Your Business

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

How to Drive Growth by Correctly Targeting Traffic

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

Small Business Advice – Pick of the Week November 4th, 2017

This week’s top stories include small business advice covering the following four topics:

– Top 10 Lessons from 1,000 Entrepreneurial Interviews
– How To Use Attraction Marketing To Triple Your Leads
– Why People Are More Likely to Buy Frivolous Things on Their Smartphones
– Why You Don’t Need a Business Plan (And the 1 Thing You Need Instead)

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

8 Essential B2B Marketing Questions: Ignore these at your peril

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

A Revealing Behind-the-Scenes Look at Product Attractiveness

In a quest to discover what contributes to product attractiveness, I uncovered the power of belonging vs. standing out. What I discovered was that more affluent people like to buy products that help them stand out in a crowd. By contrast, the working class tends to prefer mass-produced products that are associated with an in-crowd they aspire to be like.

Small Business Advice – Pick of the Week October 28th, 2017

This week’s top stories include small business advice covering the following four topics:

– Can Your Small Business Benefit From YouTube Marketing?
– Why Lowering Your Prices is Not The Answer
– The Best Digital Marketing Tools On the Web
– 5 Mistakes Sabotaging Your Content-Marketing Success

Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.

How to Crush the Competition by Leveraging Experts

Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.