Tag Archives: startups

Small Business Stories – Pick of the Week July 15, 2017

Pricing: Why Too Many Companies Sell Themselves Short

Inc. By: Scott Maxwell When it comes to pricing, many startups price their products too low. In any business there will be a range of opinions about pricing. Unfortunately, that's often all there is. In general, companies don't think about pricing in a sophisticated manner while pricing can [...]

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How to Make the Most of Equity Financing

Basically, there are two ways to fund a new business: debt and equity. Debt, commonly thought of as a loan, requires that the borrower/guarantor has an adequate cash flow or has enough unencumbered liquid assets to pledge as collateral. This collateral covers the debt's principle and any liquidation costs and discounts in the event that the borrower cannot make the agreed [...]

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The Big Difference Solution-Selling Can Make

At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing an offering to fit an individual [...]

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VIDEO: The Real Reason for Registering an Entity

Most people associate registering their business with the Secretary of State as the proper way to secure their unique business name.  While this reason is partially true, it is not the real reason a business needs to register their entity with the Secretary of State. In this short video we discussed the real reasons why a business needs to register [...]

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Seven Things You Can Do (or Not Do) to Increase Marketing Success

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.  


One [...]

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Small Business Stories – Pick of the Week June 24, 2017

10 Things You Must Do Before Quitting Your Job to Start Your Company

Entrepreneur By:  Dave Peck
Image credit: Hero Images | Getty Images
So you've decided you're ready to take the plunge, quit your job, and get your own company up and running. You have an amazing business idea you are ready to [...]

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Moving up the Relationship Hierarchy

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work.  The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.  


You [...]

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How to Leverage QR Codes for Profit

We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you can do it for free! [...]

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Small Business Stories – Pick of the Week June 17, 2017

4 Ways Small Businesses Can Master Marketing

Entrepreneur By: Haijian Hu
Image credit: Shutterstock
We often hear from our customers that it had always been their dream to own a business - whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn [...]

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VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model

99.5 % of the time your customers is not ready to buy from you.  Marketing during this window is generally unproductive.  In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model. Related Posts: How to Find a Viable Customer and How [...]

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