Tag Archives: Thought Leader

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

Use Content Marketing to Establish B2B Thought Leadership

There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

When It Comes to B2B Marketing, Should you be Credible or Incredible?

Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:

Be Controversial to Spread Your Message

What I find interesting is that most first time entrepreneurs do not want to offend anyone with their viewpoint. They think that they are avoiding creating enemies by not having a polarizing opinion. In their mind, they think this somehow gives them a better chance at success. Furthermore, they consider people with strong opinions and who are forceful in sharing [...]

Read more »

Why The Business Advice You Are Getting Is One Sided

Previously, we looked at how the startup landscape has changed and that you might not need a business plan to successfully launch your business. In this post, we will look into why we keep getting the same old advice. What has emerged, as the funding and risk gap has widened, is a greater awareness that there are different entrepreneurial reasoning [...]

Read more »

Small Business Stories – Pick of the Week December 3 2016

Passionate Curiosity Is the Game Changer You Seek

Entrepreneur By: Stacy Alcorn 20161121205049-gettyimages-184314101 “I have no special talent. I am only passionately curious.” -- Albert Einstein Some call me nosey, others deem me highly curious, but I have spent the last decade reaching out to business leaders, entrepreneurs, celebrities, athletes and world changers, to inquire [...]

Read more »

What I Learned from the Food Network

The other day I was watching a cooking show with my wife, Kim, and it dawned on me that what I was watching was a teachable moment for small business owners. On the show, there are a bunch of renowned chefs showing you step by step how to make one of their signature dishes. At the end of the [...]

Read more »