I recently went T.V. shopping with my son, Josh. What never ceases to amaze me is the fact that every brand seems to be one-upping the competition.
I remember when plasma T.V.’s were all the rage. That fad met hit a dead end quickly and hardly anyone even makes a Plasma T.V.’s anymore. Yet at the time, it was a hot advancement that cost you premium money if you wanted the technology.
Why do we need 5 HDMI and 2 USB ports anyway? All these extras add to the price. I do not need a tuner since I have cable. I use an amp and only need 1 HDMI port and I have never needed to use the USB, composite video, optical audio, and RGB connectors on the back of my set in years. Get rid of them!
Rather than one-up the competition, how about a strategy to one-down the competition? Build a car with just the basics. Just consider the car radio. All I need my car radio to do is turn on, change the station, and adjust the volume. Alas, I never can find one that is so simple. In fact, I rarely even attempt to change the radio tuner in my truck in fear of accidentally entering one of the dozen programming modes that I can’t figure out how the exit.
So when you plan to deliver a new product or service, don’t contribute to the arms race. Instead, consider going simple and one-downing the competition to find your blue ocean.
Are you guilty of one-upping your competition?
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