Not everyone or every idea is worth building a business around. This section is a collection of posts that look at factors a new entrepreneur should consider before they invest significant resources to start a business.
Most Brands Tell You What They Do but Successful Brands Tell You Why They Do It. Consumers Make Decisions Based On Emotions and Justify Those Decisions with Logic. Your Why Addresses the Emotional Part of The Brain That Makes Decisions.
Many things have changed when it comes to business planning and the Business Model Canvas has emerged as a valuable tool especially for startup businesses. In this video, we discuss what has changed and why the business model canvas is something that businesses need to embrace as part of their business planning.
Most guides on building a business involve the same sort of rehashed content. The thing is a lot of these pieces of advice aren’t true. They’re either misinterpreted by the new entrepreneur or they’re completely wrong.
When a person has an idea for a new product or service, the first step is not to define how they are going to implement their idea but to validate the business idea to find out if the problem is actually a problem enough customers encounter and more importantly, are willing to pay for a solution.