Crowdfunding is a way to get common people to invest in your cause or business. It can come in the form of charitable giving, reward-based, or from micro-ownership. This section contains posts that describe how crowdfunding can be used to help fund your business.
Most Businesses Require Some Form of Funding to Get Started. However, Based on What Business Stage the Business Is At, The Sources of Funding Will Be Different. This Is Where Your Funding Plan Comes in To Identify How the Business Will Secure Financing for Each Stage.
Assuming you have met your funding goals, now the work really begins. However, be sure to thank your backers even if your funding goals are not met. Remember it is about community and you may need them in the future. If you ran a reward-based crowdfunding campaign, you made many reward promises. You should be […]
Most campaigns run 4 to 6 weeks, long enough to gain enough traction, but short enough to maintain a sense of urgency. Most campaigns see a flurry of support at the start as the backers and influencers you reached out to during the outreach phase make their pledges. Also, there typically is a flurry of […]
With all the pre-work you have done to this point, designing and writing up the campaign will on the platform you chose to take you no more than 1 week in most cases. When it comes to the actual elements of your page design, the best campaigns have the following elements: Title – The best […]
If you are doing a reward-based campaign, one of your tasks is to come up with your reward levels. Equity-based and donation/charity-based campaigns generally do not offer any rewards to backers for their contributions other than ownership or listing the backers contribution level on the campaign pages. Your research from similar campaigns should give you […]
Now is the time to send the influencers on your list an email and asked them for advice about your campaign. Be sure to mention that you read their post/article/book. If you mention that you enjoyed reading it, you will increase the likelihood they will reply to your request. Prioritize your list of influencers and […]
Build and maintain your campaign blog in conjunction with community building. Community building is discussed as part of the next step. These steps are conducted simultaneously. When combined, they are the most time-consuming portion of the entire crowdfunding campaign. In most cases, these steps will take you about 9 weeks or so to do effectively. […]
The next phase is focused on finding and engaging journals, publications, bloggers, and any other influencers that cover your area. In most cases, finding and reaching out to campaign influencers should take you about a week or so to do effectively. However, before contacting influencers, create a clear story idea that their readers will want […]
The next phase is focused on social shares. In most cases, the going social phase should take you about a week or so to do effectively. Developing a campaign Facebook page should be step one. Once your campaign Facebook fan page is complete, you should reach out to the other campaign owners you spoke to […]