Small Business Marketing 181
Marketing is is how a business goes about creating awareness and creating leads. Principally marketing consists of the systems and strategies to understand the prospect and to persuade them to buy. This section contains posts that describe the key concepts entrepreneurs need to know to develop a sound small business marketing plan.
The 5-Step Process Used In Infomercials You Need To Use
Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples
Photo by Charles Deluvio on Unsplash
What is Best to Sell? Commoditized Products or Niche Products?
Online Stores Can Sell Either Niche Products or Commoditized Products. Each Type Has Its Pluses and Minuses and Requires A Different Approach to Stand Out from The Competition to Be Successful.
The Baby Boom Women Demographic Represents Huge Opportunities For Business
Elderly Women Will Soon Be the Richest Demographic. Products and Service for This Demographic Represents A Huge Opportunity for Entrepreneurs
Image by Sammy-Williams from Pixabay
Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars
Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.
How to Use Gamification to Build Loyalty & Generate Buzz
Looking for A New Way to Engage, Reward, And Even Retain Customers? Consider the Use Of Gamification In Your Marketing And Sales Campaigns.
Photo by Jason Rosewell on Unsplash
How to Make the Most of Word-of-Mouth Marketing
Positive word-of-mouth messages spread more slowly than negative ones, therefore businesses need to be much more proactive when it comes to spreading positive word-of-mouth to get referrals
Why Your Small Business Should Skip Social Media & Invest in These Smarter Marketing Tactics Instead
Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.
Website Development – How To Do It Right The First Time
Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.
Use Pull Marketing for Easier and More Productive B2B Sales
Pull Marketing Creates an Environment of Cooperation Between the Buyer and The Seller. Push Marketing Is Endlessly Bugging Prospects.
The Future of Content Marketing is Already Here
Experienced marketers expect change. If you continue to use the same strategies and tactics today that worked 20 years ago, you will get buried.
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