Marketing is is how a business goes about creating awareness and creating leads. Principally marketing consists of the systems and strategies to understand the prospect and to persuade them to buy. This section contains posts that describe the key concepts entrepreneurs need to know to develop a sound small business marketing plan.
Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples
Online Stores Can Sell Either Niche Products or Commoditized Products. Each Type Has Its Pluses and Minuses and Requires A Different Approach to Stand Out from The Competition to Be Successful.
Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.
Positive word-of-mouth messages spread more slowly than negative ones, therefore businesses need to be much more proactive when it comes to spreading positive word-of-mouth to get referrals
Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.
Colorado Springs SCORE offers FREE business mentoring, a wide range of educational programs, numerous templates, and tools to help you start or grow your for-profit or a non-profit business.