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Small Business Marketing 181

Marketing is is how a business goes about creating awareness and creating leads.  Principally marketing consists of the systems and strategies to understand the prospect and to persuade them to buy.  This section contains posts that describe the key concepts entrepreneurs need to know to develop a sound small business marketing plan.
 ShamWOW

The 5-Step Process Used In Infomercials You Need To Use

Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples

1 month ago
Click here to discover the five-step process infomercials use to get user and prospect to buy and see several infomercial examples.
 Photo by Charles Deluvio on Unsplash

What is Best to Sell? Commoditized Products or Niche Products?

Online Stores Can Sell Either Niche Products or Commoditized Products. Each Type Has Its Pluses and Minuses and Requires A Different Approach to Stand Out from The Competition to Be Successful.

1 month ago
Click here to discover if selling niche or commoditized products are best for your business and how to compete.
 

The Baby Boom Women Demographic Represents Huge Opportunities For Business

Elderly Women Will Soon Be the Richest Demographic. Products and Service for This Demographic Represents A Huge Opportunity for Entrepreneurs

1 month ago
Click here to see how elderly women will preset a huge opportunity for entrepreneurs.
 Image by Sammy-Williams from Pixabay

Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.

1 month ago
Click Here to Discover How Ad Fraud Has Become So Commonplace and What You Can Do to Avoid It.
 

How to Use Gamification to Build Loyalty & Generate Buzz

Looking for A New Way to Engage, Reward, And Even Retain Customers? Consider the Use Of Gamification In Your Marketing And Sales Campaigns.

2 months ago
Click here to see some applications for gamification for your business.
 Photo by Jason Rosewell on Unsplash

How to Make the Most of Word-of-Mouth Marketing

Positive word-of-mouth messages spread more slowly than negative ones, therefore businesses need to be much more proactive when it comes to spreading positive word-of-mouth to get referrals

3 months ago
Click here to see how to make the most of word-of-mouth marketing.
 Image by geralt via Pixabay

Why Your Small Business Should Skip Social Media & Invest in These Smarter Marketing Tactics Instead

Digital marketing gurus tell you to spend big money on their social media marketing services but social media marketing is a complete scam for most small and medium-sized businesses.

5 months ago
Click here to see why social media marketing is a not worth your time and money as a small business.
 Cardsetter - Website Development Tool

Website Development – How To Do It Right The First Time

Jessica Baldwin of Cardsetter Discusses Their Website Development Tool Designed to Eliminate Wasted Time and Money Developing a Website.

6 months ago
Click here to see how to use the Website Development Tool
 

Use Pull Marketing for Easier and More Productive B2B Sales

Pull Marketing Creates an Environment of Cooperation Between the Buyer and The Seller. Push Marketing Is Endlessly Bugging Prospects.

6 months ago
Click Here to See Why You Need to Employ Pull Marketing Efforts.
 Image by Jason McBride — a collage created from licensed Canva images

The Future of Content Marketing is Already Here

Experienced marketers expect change. If you continue to use the same strategies and tactics today that worked 20 years ago, you will get buried.

7 months ago
Click here to discover content marketing strategies for 2020
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