The next phase is focused on social shares. In most cases, the going social phase should take you about a week or so to do effectively.
Developing a campaign Facebook page should be step one. Once your campaign Facebook fan page is complete, you should reach out to the other campaign owners you spoke to a few weeks earlier and ask them to tweet or share your campaign Facebook page through their social network. It is always a good practice to ask them if you can help them in any way since they have been so helpful to you. That way it never appears like your relationship with them is only a one-way street.
Utilize Facebook group pages. Search for an affinity with the topic of your campaign. Engage with the groups to build trust by getting involved in community discussions.
Search Twitter for hashtags. I find Hashtagify and RiteTag to be particularly helpful in identifying popular hashtags. Another valuable way to locate active twitter shares for a similar campaign is to use Twitter’s advanced search function. In addition to Facebook and Twitter, you may also want to search Pinterest to find related boards.
Do you have a plan to use social media to extend your crowdfunding campaign reach?
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