Each generation has their own unique attitudes and behaviors that set them apart.
Born 1946-1954 (8 Years)
Population size – 33 million (4.1 million births per year).
Early Boomers lived their formative years with Vietnam and witnessed the assassinations of John F. Kennedy and Martin Luther King. They lived through the Civil Rights movement and in the end, are largely optimistic about the future. They had good economic opportunities growing up, which shaped their attitudes and behaviors. This generation spent freely during their peak spending years (late 40 to early 50s), fueling the .com era. They are now beginning to retire and leave the workforce.
Do your marketing efforts to Early Boomers take into account their attitudes and behaviors?
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