Each generation has their own unique attitudes and behaviors that set them apart.
Born 1977-1994 (17 Years)
Population size 71 million (4.2 million births per year)
Gen Y’s are the children of the Baby Boomers. They lived their formative years with technology and grew up watching cable TV and playing on the Internet. As a result, they are inoculated against most traditional marketing efforts. While this generation was also often raised in single-parent households or homes where both parents worked, their family units were much more intact than those of Gen X. This generation is just now starting their careers and beginning to raise their families.
Do your marketing efforts to Gen X take into account their attitudes and behaviors?
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