Most businesses are started by what Michele Gerber, the author of “The E-Myth“, calls a “Technician”. The technician is a person good at the technical skills the business needs. A cook is a culinary technician and many cooks dream of owning a restaurant. Owning a restaurant seems like a fun and exciting business in which you can make a lot of money.
However, operating a successful eating establishment is difficult even for seasoned food industry veterans. Most people who want to open a restaurant love to cook and think having a restaurant will allow them to follow their passion and allow them to cook delicious meals all day long. Unfortunately, this is far from the truth.
If you’re opening a restaurant because friends and family tell you how much they love your cooking, stop. Being a good cook is, sadly, a very small part of operating a successful restaurant. Cooking a single dish in a home kitchen for a family or friends, or even when hosting a large party is not the same as cooking many dishes for dozens of people every single day.
What fist time restauranteurs discover pretty quickly is that being a successful restaurateur requires a lot of work and there is little to no time to cook. Owners must operate the business and deal with vendors, employees, and customers, all while marketing the restaurant and managing its finances.
Most owners started their restaurant because they think it is all about cooking but they lack the business knowledge to manage and grow their business, which is a major contributor to the high rate of business failure.
The successful entrepreneur needs to value operational skills such as financial, marketing, and sales as much as they value the technical portion of their business if they hope to have any business success.
Related Paper: The Anatomy of a Business Owner
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