Advice About Small Business Website SEO
Search Engine Optimization (SEO) is vital if you want to attract organic visitors to your web page.
The first step in developing an SEO strategy is to understand the role keywords have in making your website visible to Google and to prospective site visitors.
With a basic understanding of keywords, it is time to come up with an initial list of keywords that you want to rank and then use Google help you find other related keyword ideas.
Now that you have a list of keywords, it is time to understand the on-page but non-visible ways to tell search engines like Google what keywords are related to a web page.
In addition to on-page non-visible clues you can give search engines about the content of your page, there are also many on-page but visible clues that you can provide to visitors and search engines about how your content relates to the keywords you what to rank for.
At this point, you will have a partially optimized page for all search engines to rank your content. However, one of the most important and hardest factors to accomplish is to get other pages and even other sites to link to your content to demonstrate to the search engines that your page has authority, is a trusted source and should be ranked higher.
When it comes to inbound links from other sites, not all links are created equal. Here are some tips you need to know about how the construction of a backlink will affect the way search engines view the link destination.
Given the value of backlinks to be ranked by search engines like Google, here are a few strategies to get backlinks from other websites.
Many businesses look for shortcuts, however, search engines are aware of many of these tactics and will punish the page if detected. Here is a list of ways that search engines will know if you are a real rising star or trying to shortcut your way to better rankings.