Marketing Advice For A Business To Business Small Business
When it comes to B2B marketing Christopher Ryan of Fusion Marketing Partners is one of my mentors and a frequent contributor to my blog.If you are having issues with your marketing you should consider these eight questions carefully.
The B2B marketing cycle is long since there are often many people involved in purchasing decisions. Most businesses also have a budget cycle so it is important to target your marketing message when the business is putting their budget together for the following year.
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.