Marketing Advice For A Business To Consumer Small Business
When it comes to B2C there is demographic and psychographic data that exists for your customer segment.
One key feature of a consumer’s demographic is their age. It is important to understand that when the consumer was born because the current events of the period drives much of their thinking.
In addition to their generational attributes related to age, there are their buying habits known as psychographics. The way we capture buying habits is through what is known as demand curves.
You can download a pdf of the demand curves report compiled by Harry Dent.
A tool called DemographicsNow uses psychographs and categorizes all people into landscape segments they call types. Here is a video that demonstrates how to use the tool.
The manual in DemographicsNow can be hard to find in the tool, so in an effort to make it easier for you can download a copy here.
The list of segment types can also be used to help a business better understand their customer segment when developing their business model.