Sales Advice To Create Brand Awareness For A Small Business
The first step in any sales situation is to get the customer to know that you exist.
Door to Door
If you are doing door to door sales, you first need to make sure that you are in the right neighborhood. A tool call DemographicsNow can help you verify that your target customer segment(s) reside in the neighborhood in concentration levels that make door to door sales a viable option.
Next, you need to know how to canvas a neighbor.
Networking Events
Networking events can be a great way to get your name and business out there.
To make sure that you stand out at a networking event, consider making it irresistible for prospects to not meet you.
Cold Calls
The dreaded cold call gets a bad rap because many salespeople fail to do any research prior to making a call. As a result, they get frequent rejections and create a bad impression for the brand in the eyes of the prospect. There is a way to get the intelligence you need to get a prospect to listen to your pitch.
It is always better to make your sales pitch in person than on the phone. However, few prospects are willing to accept an unsolicited salesperson showing up at their door. A technique of offering a prospect something of value at no cost can often open a door wide enough for you to get a meeting.
Sometimes, when you are trying to make a sales call, it is hard to get past what is commonly called the gatekeeper and/or find business intelligence to know who to speak to. If so, you can try this.
Direct Sales
Many businesses sell virtual goods and don’t use a physical salesperson to call a prospect. In these situations, you will want to create a longform sales page that will help you convert visitors into customers.
To enhance your sales page, you might want to consider developing a sales hook video. Here is how.
Word of Mouth Referral
Let’s face it, nothing is better at opening a door than a referral, so why leave it to chance? Why not supercharge your word of mouth referrals?
Personal Branding
Business owners that have a reputation create a kind of gravity and make it easier to close deals.
Making it Memorable
Of course, getting a meeting with a prospect is only half the battle. You have to make sure that your message will stick with them and be memorable. The following white paper will help you understand what it takes to create a message that will be remembered.
Making your Message Stick – Why some messages are remembered and others are not.
