Sales Tactics Advice For Small Business
As a salesperson, your job is to create demand and then sell supply.
Creating demand is a pull marketing strategy that makes selling much easier.
It is important to recognize that sometimes, in spite of all your pre-screening, some customers are not a great fit for your offering. In these cases, it might be good to have an alternative solution in your bag of tricks.
Other times, when the market feels saturated, your offering needs only a few minor tweaks to open up to a whole new audience.
Did you know that most prospects are just okay with their current solution? A salesperson’s job is to sow a few seeds of dissatisfaction or make the prospect understand the consequences of their inaction.
When pitching to a prospective customer, many business owners make unintentional errors.
During sales calls, the prospect will often attempt to challenge your arguments. Here are a few tactics from master debater Ben Shapiro that you can use when a prospect challenges your claims.
Talking about the negotiation process that will help you be a better negotiator and get the kind of deals that you want.
More Sales Tactics
When you call on a prospect for the first time, it is wise to make several observations about the prospect’s office that will prove valuable during the sales process.
There are five deadly sins that a salesperson can make to shut down even the most eager buyer.
When a customer has the ability to browse your products unattended, one of the biggest mistakes is not including a sale price.
When delivering your pitch to a customer, remember that there are limits to the amount of information they can digest in one sitting. It is better to have several contacts than one really detailed one.
Also when it comes to the pitch, do not use this first meeting to vomit up your features and benefits. You should use the pitch by asking lots of questions so you will know how to craft a proposal that a prospect will accept.
Once the prospect says yes to the offer and becomes a customer, it is time to recommend cross sales, add-ons, and bundles to maximize profits.